Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Friday, January 1, 2016

We Are All Leaders of the New Year

We are all leaders. We choose to take lead of some, if not hopefully every, aspect of our lives. And although each of us is completely accountable for our individual actions, our actions ultimately serve the greater good. 

So this year, and every year . . . 

Make your interactions the most they can be. Instead of just meeting someone new or rekindling an existing relationship, find each and every way you can work together to make a difference. 

Read books, articles, & blogs that focus on innovation that matters. Not innovation that only serves to boost you, your brand, or even your industry, but rather innovation that makes a difference for human progress. 

Write. I know this is a tough one for some. Heck, it's tough for me. But you don't have to call yourself a writer to write. Just write, and I think you might be surprised by what comes out. 

By the end of this new year, we want look forward into the next, not backward, and realize that our choices matter. Because we only grow when each of us has recognized that leadership is a choice, not a fate.

How will you lead this year? What difference will you make? 

Wednesday, February 13, 2013

Marketing Habits I Learned from Writers

It seems everyone threatens to write a book at one point or another, and self-publishing a book seems to be the talk of the town lately.  From newcomers with a story they're itching to get off of their chests, to more suggestive non-fiction pieces like Guy Kawasaki's, APE: Author, Publisher, Entrepreneur - How to Publish a Book, the writing world is changing. To quote Mark Coker, Founder of Smashwords: "We're in the early stages of a full scale publishing renaissance."

My wife, Dannie M Olguin, has been writing her whole life and within the last year, started publishing short story ebooks under a pen name. Dannie is also almost done with one of her life-long ambitions of writing at least one novel and having it published.  She's still trying to decide whether to pursue traditional publishing or follow the route of self-publishing.

This whole experience with Dannie has taught me a lot about self-publishing. Even more importantly, as a marketer, the experience has taught me about the writing process. There are many lessons I picked up from the writing process, but two that stand out in comparing and contrasting Writing & Marketing are:

Building a Plan
The best marketing lesson I gleaned was from the outlining process. Outlining a story and outlining a Marketing Plan hold similar concepts.  Both help get the ideas flowing and the balls rolling. And, eventually, the story's outline & the Marketing Plan outline develop a life of their own.

All About the Numbers
One of the more interesting writing habits revolved around accounting. I'm not referring to the revenue generation, although, let's face it, even writers love to get checks. I'm referring to the daily word counting and total word count that writers use to gauge productivity. It is uncanny how this compares to budget planning versus profits from actual revenue.

In two industries where content is king, it is amazing just how similar a path marketing and writing follow. Both morph through a process of continuous improvement, and the result of the final product must be masterfully creative enough to engage an audience.

What marketing strategies have you improved by comparing your business to other industries?