Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts

Thursday, November 14, 2013

Where Does Marketing Begin?




Whether you are a solopreneur, a start-up team with a new innovative concept, an existing business looking to revamp its business model, or an industry specific non-profit organization:


Marketing begins with the individual. Marketing is as much about the individual as it is about the collective whole. It all begins with ownership and executive leadership and touches every staff person, subcontractor, supplier, and, ultimately, customer.


Marketing requires planning. No matter the size of the business or organization, having a Marketing Plan is just as critical as a Business Plan. It is a supplemental piece that is a tool for monitoring & measuring Marketing both internally and externally.


Having a separate Social Media Marketing Plan can be a good supplemental component of the Marketing Plan.


Marketing weaves itself throughout every business, market, & industry. From Advertising & Business Development through Sales & Customer Service, Marketing plays a huge part of business growth. It touches each and every employee, customer, and business relation with satisfaction at the root of success.


Marketing is a process of Continuous Improvement. Just as a Business Plan sets long term goals that takes into consideration our ever-evolving world, so must the Marketing Strategies. It’s not enough to adopt in business, you have to adapt.


Do you want to be seen (or have your business seen) as an innovator, an adopter, or a laggard. This will impact your business growth as you are viewed through the lens of the customer’s, employee’s, and public’s perception.


The Takeaway: Marketing is responsible for breathing life and changing the direction of how every person, business, and organization grows.


The impact of technology and innovation changes too rapidly for anyone to boast a solid solution to Marketing know-how. The best anyone can offer for marketing solutions guidance is an outline of where marketing is today and, more importantly, to encourage you to always ask:

Where is marketing going tomorrow?

Wednesday, January 23, 2013

Integrating Resolutions, Goals & Projections Into Your Business Plan


I set personal and business goals, however, I'm not one to make New Year's resolutions.  But I do love hearing and reading everyone else's grandiose ideas and the varying ways to make them happen.  There are always so many great thoughts and methods to accomplish them, that I always glean something I had not thought of before - even if I morph it into something else.  

I also enjoy reading all of the projections for business trends and technological changes.  Most of the projections seem fairly similar and generally supported by the same root sources with a few varying thoughts.  Ultimately, It's good to be reminded of what happened during the year and where we might be headed. 

As the calendar year draws to a close, many businesses wrap up fiscal years also.  This is a busy time for many businesses.  They're not only closing the books on one year, but also revamping their one and five year business plans.

With so much change to consider, why not combine your New Year’s resolutions and your goals with your yearly business plan revision to make the outcomes more realistic for both.  And, even with reasonable business planning and goal setting, there's always going to be the need for change as the year progresses.  

When addressing this concept on Twitter today, it was good to hear similar thoughts from a long time friend of mine:

@StirlingMorris - Yes, goals are VERY necessary! People should have them for sure. I think they should just do it more than once a year! :)

Your personal and business goals can be specific, but, with all of the constant change in our lives and professions even a general outline can be effective.