Showing posts with label team. Show all posts
Showing posts with label team. Show all posts

Friday, October 17, 2014

Social Media Teaches Us

In Marketing, it's important for business owners, small in particular, to integrate and aggregate ideas as much as possible, as soon as possible. Your time is valuable. And, since you can't avoid Social Media Marketing as a necessary business development tool, it's important to remember that Social Media teaches us to:


Deal with opinions:  You're going to have them and that's okay. How you express or respond to them is another story. Don't dismiss the bad in favor of the good, and always, always respond to everyone and every situation.

Call everyone out:  No one likes being called out, but we all need to be. There are plenty of examples of this thought but certainly nothing more comparable than being a parent. Managing a business is a lot like being a parent.

Recognize the youngest person in the room:  Well, young may be relative, so how about:  recognize the person with the freshest idea at the time - not necessarily the best idea, but certainly the newest & the boldest - even if it's as quickly dismissed as it is heard.

Most importantly, it's critical to stay on the innovative & early adoption side of technologies, tools, & resources. This is true even if you have a dedicated team managing marketing and influencing your brand. And all of this is just the start because Social Media Marketing never sleeps and never stops. 

What does Social Media teach you?


Monday, April 22, 2013

Encouraging Employees to be Your Brand Stewards

Marketing a business can be a daunting task. This is especially true when you are a small business and don't have a dedicated marketing person or team to lead the charge. However, the strongest brand steward a business has for marketing and getting the branded product or service message out is it's team - the whole team.

If you look at your business like a megaphone, with your voice at the mouthpiece, you can really let the public hear your passion through your words and actions. Now, take that megaphone, enlarge it, fill it with the voices of all of your staff shouting the same brand message, and really get the message out.

The following are a few good considerations. Some may seem obvious and some may just be reminders, but as a whole, it's better to prepared:

Passion
If you don't share your passion with your staff, it certainly won't be conveyed well to your customers, potential customers, and industry partners.

Drive
Finding the drive to support your passion is key to marketing success and will be noticed - even when you feel it's not.

Motivation
Ideally, staff members don't just depend on an employer for a paycheck, so if you're motivating your staff constantly & consistently, they'll appreciate you all that much more.

No matter how you spin it, employees should never be forced to blare a message they feel is not their own. A business' employees are brand stewards, not soldiers. This is even true when you are working with contracted or outsourced partners.

Each person on a business' staff brings as much marketing potential as a dedicated marketing team member. When you encourage employees to be your brand steward, your marketing voice will be exponentially amplified no matter what your market or industry may be.