Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts

Wednesday, May 20, 2015

Innovations Are Not Solutions

I watch, you watch, we all watch & listen. We observe. And that observation drives innovation. Innovation, however, is not as a solution, or even a means to a solution. It is rather a catalyst of change. 

Now change doesn't imply that we try to change all at once. We couldn't do that even if we wanted to because the world around us is always changing. Instead, change embraces the idea that when we challenge the world around us with new ideas - new innovations - we evolve. 

What's more important yet is that we continue to push those boundaries. Just like the world never stops turning, we never stop changing. We learn to appreciate that what's better in the moment, isn't an end-all, be-all solution.

Take time to make changes. Bike to work, use a motorless mower, recycle. If it's not a hassle to take time to brush your teeth, why would it be difficult to always keep reusable bags handy?

Walk a different path. Don't try to be something you're not. Don't try to be the next Google. There's already a Google. Take the road not taken. 

Plug in to the world. Plug into the choices you're making. Plug into what may be a solution for everyone, and not just what benefits the individual in the moment.

Focus on the future. There is no greater cause or inevitability than our future. We can explore the past and the present all we desire, but the future marches on, with or without us.

Do what you can, when you can, how you can. Observe. Learn. Change. Grow. And when someone says:  because we've always done it that way, ask, Why?

Sunday, January 20, 2013

Little Things That Grow Business & Change the World

What Social Good programs does your business and staff practice daily? Recycling efforts, community volunteering, and other social good programming are all noble and necessary, but completely negated if you don't have your whole team on board.  From C-level executives to part-timers, every team member should constantly be involved to maintain social good best management practices. 

This isn't an original thought. It is, however and unfortunately, one that we need to keep reminding each other of on a daily basis.  In business, it's easy to get caught up in maintaining budgets in an effort to be fiscally responsible, and then, in turn, to forget our fiduciary responsibilities to ourselves, our staff, our customers, and the world of tomorrow by not living healthier lifestyles, especially in the office.

We have to go beyond just setting out blue trash bins for cans and bottles.  Instead, remind the entire staff in your regular meetings about the importance of cutting back on their use.  You can't make your staff eat or live better, but you can keep reminding them with positive, encouraging processes.  

  • Establish fiscal line item budgets to maintain social good efforts or increase the one you might have already.  This is a big pill to swallow, especially when you're off the financial mark and in the red. When you and the staff are practicing social good programming more often, then everyone starts to feel better and, ultimately, happier.  
  • Keep yourself updated with up-to-date news and healthy / sustainable living trends.  Staying informed is not only vital to personal and business growth, but it also shows your staff & your customers that you care about an ever evolving world.  
  • Get creative!  Try something new.  Try something different.  But, don't stick to one path. There is no one answer but there is always a better answer.

Your staff, customers, prospects, and business partners will notice these social good changes and will feel better about working with you.  These little things add to your business and marketing strategies and allow your business to grow.  The ROI is hard to see, but that doesn't mean that it's not there.