Showing posts with label social good. Show all posts
Showing posts with label social good. Show all posts

Tuesday, August 7, 2018

Celebrate Success With A Reboot

Success! We all crave it and love to celebrate it. But after the party ends, perhaps that's an ideal moment to reboot and hone in on what you can do better yet.

Rebooting offers us the opportunity to discover better strategies to improve our lives and our relationships. Consider the movie version Tony Stark from The Avengers. He goes from carefree, burger-gorging playboy, to growing through the many phases of just being IronMan, and, ultimately, into the blueberry-eating, sustainable design-building hero of The Avengers.

But the story doesn't stop there. Tony continues to re-define himself, his team, and relationships. Each success becomes a jumping off point for the next venture. Individuals like Richard Branson and Elon Musk do the same, and global enterprises like Google and Amazon are no strangers to this way of continuous improvement. Continuous improvement exercises are at the core of many successful organizational models globally. Strategies like Kaizen (改善) are also often employed and embrace activities that continuously improve an organization's complete infrastructure involving all employees, from the CEO to the people on the assembly line or in the field.

Celebrating the win is never more important than the action that led you there and certainly not as critical as what you do next - this being as true for science and business as it is for politics and sports. But, if your main objective is to win, well, then, you've already lost. 

Winning is only a stepping stone. If you're not talking about the next big thing, then you're talking about the wrong thing. It's about the long game. It's about healthy, sustainable living over brand and personality. It's about standing on the shoulders of giants and reaching ever higher. It's about change. Progress takes change.

So at the end of the day, by all means, celebrate your successes - frequently and happily. But when you get the chance, reboot and set the tone for our shared lives tomorrow.


Thursday, November 13, 2014

Why Being the Best Is Irrelevant

Be good, be better, be great in life and business, and you will discover that being the best becomes irrelevant. Now success on the other hand . . .

Success is not defined by being the best or winning. When you excel at something, anything really, you will find happiness AND success.
And when the individual succeeds, the team succeeds. Whether it's a large matrix of teams under a corporate umbrella, teams of active players in an industry, or even our world commerce, success is driven by people advocating for causes greater than themselves.
People that find success drive for change that improves the social good. Social good represents the best our humanity. Hillary Clinton, Peter DiamandisLaci Green, these are people who have succeeded by being advocates for the social good of humanity, each in their own way but all for the greater good.

Sir Richard Branson is one of the greatest examples of advocating for the social good. He rose beyond his dyslexia to build an enterprise of companies. But he didn't stop there. In addition to promoting social good within each business effort, he fights for human progress through endeavors like Virgin Galactic. Then, taking it a step further he became an ambassador of hope & human prosperity through founding humanitarian efforts like The EldersCarbon War Room and The B Team.

Think of all the successes you've had in life. Which are the most meaningful to you?

Tuesday, September 9, 2014

Social Change: The Human Condition Of Business Modeling

Gazing upon the world we have built, and tripping on the stumbling blocks of the haves and the have nots, does the world of business and economics have it backward? As a whole, our commercially driven world creates & sells products and brands first with a secondary focus on volunteerism, social change, and adequate responsiveness to real world needs.

Certainly honest efforts are being made to make a human capital drive more sustainable. TEDTalks, STEM programs, and other similar organized efforts are the inspiration of so many of tomorrow's global business, organizational, & political leaders. But even with all of this tremendous effort, the players in these situations know if they don't maintain public interest, then they, and the people they inspire, will eventually falter.

So how do we avoid creating our own social change villains while maintaining the costly weight of worldly needs? What do I need to do and how do I get there become critical questions, but they focus too much on the individual.

What if, instead, we followed the lead of social change leaders like Richard Branson or Elon Musk and explored the human condition of business modeling? What if we spent more effort supporting entrepreneurial mindsets focused on changing the world and making it a better place without that ever-glowing dollar sign being the ultimate signature of profit?

What questions are most important to you when addressing social change?

Tuesday, December 31, 2013

Marketing Starts With You!

Marketing all starts with you. You are the "who" and the "what" when people think of your business. You know "where" you want your business to go and "how" to get there. And, "when" you get down to it, you are your business’ best marketing resource!


Exploring all of the marketing options today may seem a formidable task, but there are some concepts that seem to rise to the top. As of 2013 (and looking into 2014), a lot of these trends revolve around:




If these particular trends tell us anything, it’s that we live in the digital landscape - at home, at work, and on the go. A good question for any business, organization, or cause then becomes:


What is the impact of life on the digital landscape?


The overall impact of marketing touches everyone, every day. Whether it’s a student opening a laptop for class, a sales person demonstrating their products on a tablet, or a busy mom demonstrating to her kiddo how she manages shopping on her smartphone with an app, the potential touch points for marketing are everywhere.


Still, each impactful marketing moment is both utilized and perceived differently by the individual versus a more collaborative, if not complete, whole. These marketing moments aren’t just good for promoting your business, they create a social good.

By sharing, individuals become better innovators and thought leaders, businesses collaborate more often, and markets come together as communities. And all of this creates a global social good in which industries work together to change the world.

So, are you ready to get started?

Monday, May 13, 2013

Marketing Your Super Powers

From R.E.M.'s hit song, "Superman", to the much adored, Oh the Places You'll Go!, we are constantly reminded of how much impact each of us can make on others. Marketing streamlines this thought pattern and gives a reason to make our interactions with others more meaningful.


Effective Marketing is like having a superpowerIt's not just about what you know. Knowledge without being shared is just useless information ready to be forgotten. Marketing is a reflection of how our actions make the world a better place.

Marketing focuses on your strengths, personally and professionally. Each of us possesses a special talent. Sometimes we know it well, and sometimes it's hidden from us just waiting to be discovered. Either way, once we are in touch with our inner strengths, we can apply them as key motivators for our marketing success.

Practice Transparent Marketing. Marketing isn't about what you have done or where you are now. It's about where you are going, as a person and as a business. Sure, we take what we know and we apply it, but we also have a responsibility to grow and, in turn, help others grow. Our super powers must then be used for the Social Good, and our marketing has to reflect this.

Find Marketing guidance from the Scientific Method. In Marketing, we think, we act, and we grow just as we hypothesize, research, and test to find appropriate Marketing strategies. And, just like the ever inward and the ever outward studies of scientific thought, we should always analyze and research new ways to improve upon our methods.

Marketing has a steady gaze toward the horizon, always read to put the future in focus. And just like entrepreneurship, innovation, and technology, Marketing revolves around forward thinking. It changes the world we live in and makes it a better place.

Set your sights on your future. Where is your marketing taking you?

Sunday, January 20, 2013

Little Things That Grow Business & Change the World

What Social Good programs does your business and staff practice daily? Recycling efforts, community volunteering, and other social good programming are all noble and necessary, but completely negated if you don't have your whole team on board.  From C-level executives to part-timers, every team member should constantly be involved to maintain social good best management practices. 

This isn't an original thought. It is, however and unfortunately, one that we need to keep reminding each other of on a daily basis.  In business, it's easy to get caught up in maintaining budgets in an effort to be fiscally responsible, and then, in turn, to forget our fiduciary responsibilities to ourselves, our staff, our customers, and the world of tomorrow by not living healthier lifestyles, especially in the office.

We have to go beyond just setting out blue trash bins for cans and bottles.  Instead, remind the entire staff in your regular meetings about the importance of cutting back on their use.  You can't make your staff eat or live better, but you can keep reminding them with positive, encouraging processes.  

  • Establish fiscal line item budgets to maintain social good efforts or increase the one you might have already.  This is a big pill to swallow, especially when you're off the financial mark and in the red. When you and the staff are practicing social good programming more often, then everyone starts to feel better and, ultimately, happier.  
  • Keep yourself updated with up-to-date news and healthy / sustainable living trends.  Staying informed is not only vital to personal and business growth, but it also shows your staff & your customers that you care about an ever evolving world.  
  • Get creative!  Try something new.  Try something different.  But, don't stick to one path. There is no one answer but there is always a better answer.

Your staff, customers, prospects, and business partners will notice these social good changes and will feel better about working with you.  These little things add to your business and marketing strategies and allow your business to grow.  The ROI is hard to see, but that doesn't mean that it's not there.  

Thursday, December 20, 2012

The Social Good of Young Innovators

A while back I was attending a professional organization meeting where there were about 60 or so attendees; primarily members and some guests. The chapter leader asked everyone to stand. He then proceeded to ask everyone that had been a chapter member for a year or less to sit; a small portion sat down. He asked for people that had been in three years or less to sit; a slightly larger portion sat down. He proceeded to ask about 5 years, 10 years, 20 years, and so forth up to 50 years.

After the 20 year mark there were only a few people standing. These were older folks that had been with the organization for some time, and the chapter leader asked that the chapter commend these folks.  This particular organization has an average member age of 55+ and is diligently working to bring in younger members. And, while I do applaud showing gratitude for so many years of service for one organization and its efforts, I couldn't help but think whether the chapter leader shouldn't have gone the other direction and started at 50 years.

Why are we, as nations and as a world, obsessed with celebrating the past through events and figure heads? Shouldn't we be celebrating the young, our future, with every waking moment?

To quote a brilliant person, and a man my family adores (particularly my son):
“Curious that we spend more time congratulating people who have succeeded than encouraging people who have not.” 
― Neil deGrasse Tyson

I am, by no means, implying that we should discount the tremendous efforts of individuals or specific monumental achievements & events. But I do think we need to spend more time, money, and attention on younger generations. Whatever concepts or actions a previous generation creates, it is inevitably up to younger generations to advance them or even start anew.  This is true for every aspect our lives including our:
  • Personal & familial relationships
  • Business & organizational relationships
  • Communities, Markets, & Industries
  • Global relationships
With each facet of life, we stand on the shoulders of giants and reach ever higher. But we also find new ways to support each other; new ways to grow & evolve that may not include the past. In fact, we may flat out dismiss the past in favor of a better way. This is the nature of innovation. And with technology at the heart, and with the internet in particular, progressive thinkers can connect, engage, & collaborate like never before.  

I say this as a father, an organizational leader, a business person, a global citizen and an advocate for the Social Good. We should embrace young minds in our communities and industries. We should work to create one human voice celebrating the young & the innovative spirit for the Social Good of all.