Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Tuesday, March 10, 2015

Marketing Reminds Us

You've achieved success and earned the privilege of meeting your customer. They've come in, contacted you, or expressed interest in your product or service. So? What's next? 

Unlike sales, marketing is your first opportunity to demonstrate what you offer. It gives you the chance to set yourself apart from others. Because of this, marketing is as much a reminder for you as it is for anyone else.

Marketing reminds us of who we are. Think about who you were yesterday. Think back a year. How about ten years? You're not the same (or at least I hope you're not). You grew. Your business grew. Appreciating we all do, why would you offer the same conversation today that you did yesterday?

Marketing reminds us to innovate. Research & development are as vital to our collective successes as they are to us individually. Continuous improvement strategies help us improve and realize our goals. But it's our innovations that keep the conversation going. 

Marketing reminds us that we're never alone. Individuals and groups reach out to others to grow. Individually, or even as singular business model, we may offer a well conceived product or service, but it's through organizational & industry alliances that we really make a difference, for ourselves and others.

Marketing never stops. Marketing is the reminder.

What does Marketing remind you to do?

Saturday, June 15, 2013

Don't Get Caught Marketing With Your Pants Down

Being transparent in marketing and business is critical. This is especially true considering the public perception of your Marketing is (or at least, should be) found throughout the business model. However, it's equally important to never get caught with your pants down in Marketing.

People today are plugged in everywhere they go. Their digital quick capture cameras and social media smartphone apps are ready and waiting to have a reason to post your dirty laundry. So, unless you have a PR department or consultant on staff ready to play spin doctor, it's important to protect your transparent self and your business as much as you can. Here are a couple of tips:
  • Be prepared with a Marketing Plan and marketing strategies that are meaningful and purposeful to you, your staff, your market, & your industry. Marketing strategies should easily be assessed, evaluated, and streamlined every year when the Marketing Plan is revamped.
  • Don't get left behind technology-wise. Spending too much time trying to catch up with the latest technological trends long after they've had their hay day, hurts staff productivity and, ultimately, eats away at the bottom line of revenue.
  • Always strive to be on the cutting edge of innovation. This doesn't meant that a business needs to have a Research & Development team. It just implies that your business is perceived as the one of the first in your market or industry to incorporate innovative business tactics.
  • If you say you're going to do something, then do it. Empty promises & white lies always have the potential to tarnish the public perception of you and your business. This is applicable at all levels, for all personnel, and at all stages of the business model. This will help solidify you as a thought leader.
What marketing strategy tips or suggestions do you have that help a business from getting caught with their pants down?

Monday, January 21, 2013

Using the Scientific Method to Better your Business


Through the scientific method:  ideas are created, observed, and postulated resulting in a theory or set of theories to test potential results.  These results are then refined, adjusted, or revised to show advancement in thought.  Unlike the scientific method though, I have encountered a lot of projects in business that were stymied by the end result being recognized as the end of the project.  This limits the possibilities for any business to better serve their customers.

Rather than looking at a project as an end goal, look at it as a task to continuously work on.  For example, if you are a restaurant owner, this might mean not only taking into consideration just how clean a restroom is but also to make sure that the hand soap doesn’t smell chemically or that paper towels don’t leave a bad odor on your hands.  Over time, you might also consider a forced air hand dryer to be environmentally conscientious or perhaps adding hand lotion.

Any business can can fortify healthy business strategies by taking lead from the scientific method.  This doesn't necessarily mean hiring a research and development team, but it does mean pursuing continuous improvement as a best management practice.  Here are some big picture considerations that you may be already be practicing and just need to revise and revamp:
  • One and five year Business Plan updating cycles - with technology taken into consideration alone, updates are inevitable. Business Plans in your head are just good ideas waiting to be forgotten
  • Twice yearly staff reviews - you may already have a system in place for staff reviews, if not just through impromptu conversation, but when was the last time you reviewed your own actions?
  • Weekly or Monthly Staff Meetings - by staff, I mean that all staff (from ownership and management through reception and part-timers) should be part of this meeting Everyone should feel that their thoughts and opinions matter.
  • Customer surveyswhether it's a casual conversation or an emailed survey, consistent surveys throughout the year to evaluate your customers' wants and needs will help to secure success