Showing posts with label professional. Show all posts
Showing posts with label professional. Show all posts

Wednesday, January 24, 2018

Inspired by Firsts

We are driven by firsts. 

Our first time to do something is spectacular. Growing up in Texas, I remember visiting the mountains for the first time. I remember my first kiss, my first car, my first dog, and even my first college road trip. Sorry, Jim, I still owe you money - what's the interest after 25 years by the way?

Public, professional, and cultural firsts are as equally exciting as they are inspiring. Our first trip to the moon, our first smartphone, our first planned mission to Mars. Ok. Maybe we're not quite there yet, but we're closer than we've ever been, and that's a first.



Firsts drive us. They motivate and inspire us. They send our brains a signal that something wonderful is or is about to happen. After all, we are, first and always, stewards of our future.

What firsts have inspired you?

Monday, May 13, 2013

Marketing Your Super Powers

From R.E.M.'s hit song, "Superman", to the much adored, Oh the Places You'll Go!, we are constantly reminded of how much impact each of us can make on others. Marketing streamlines this thought pattern and gives a reason to make our interactions with others more meaningful.


Effective Marketing is like having a superpowerIt's not just about what you know. Knowledge without being shared is just useless information ready to be forgotten. Marketing is a reflection of how our actions make the world a better place.

Marketing focuses on your strengths, personally and professionally. Each of us possesses a special talent. Sometimes we know it well, and sometimes it's hidden from us just waiting to be discovered. Either way, once we are in touch with our inner strengths, we can apply them as key motivators for our marketing success.

Practice Transparent Marketing. Marketing isn't about what you have done or where you are now. It's about where you are going, as a person and as a business. Sure, we take what we know and we apply it, but we also have a responsibility to grow and, in turn, help others grow. Our super powers must then be used for the Social Good, and our marketing has to reflect this.

Find Marketing guidance from the Scientific Method. In Marketing, we think, we act, and we grow just as we hypothesize, research, and test to find appropriate Marketing strategies. And, just like the ever inward and the ever outward studies of scientific thought, we should always analyze and research new ways to improve upon our methods.

Marketing has a steady gaze toward the horizon, always read to put the future in focus. And just like entrepreneurship, innovation, and technology, Marketing revolves around forward thinking. It changes the world we live in and makes it a better place.

Set your sights on your future. Where is your marketing taking you?

Thursday, February 7, 2013

The Delicate Art of Getting Things Done

Whether you're following your regular work calendar or having an impromptu meeting about the recent lack of ROI from your marketing team, today you will break up your schedule into the smallest units of time to get things done. You'll find yourself saying things like:

"I can have that to you by next week."
"Give me five minutes."
". . . just a second"

All of which you might be saying to others, yourself, or even your computer which is always slow to process whatever you're working on at the most inopportune moment. This process never ends as you map and plan out tomorrow's schedule.

And planning is, of course, a good thing.  In fact it's completely necessary - especially when it concerns our professional lives.  But when our professional lives become so dependent on time that we have to make time for family and friends, maybe it's time to stop and reevaluate how you spend your time. 

When reappropriating your time, consider:
  • Time for yourself:  topping the charts, this may or may not include time with family and friends, but it definitely excludes anything even remotely work related.  Stopping to smell the roses not only rejuvenates the body and mind, but it also allows you to reboot and take fresh perspectives for work, family, and personal activities.  This also includes mandatory physical exercise of the body and mind nourishment such as reading books and listening to music OUTSIDE OF YOUR CAR!
  • Time for your relationships:  from the family and friend side, this is ensures that you're not a negative topic that others roll their eyes at or hide your posts in facebook.  From the work perspective, your interpersonal relationships need to be nurtured to cultivate new ideas and conversation and not just talk about shared projects and upcoming meetings.  If you're going to play golf for example, play golf; but just play golf.
  • Time for work:  this has less to do with filling in your Google calendar and more to do with following your passion.  If you spend more time worrying about gaining or retaining clients and less time about the process of why your working with or for them, then you're wasting your time.  Work should always be pleasurable, and if it isn't, then it's definitely time to find work that you can feel passionate about.
Filling in a calendar can be easy enough, but realizing the delicate art of getting things done is more challenging and more rewarding.

Wednesday, January 23, 2013

Needing a Marketer Is Like Needing an Accoutant

For a business to grow and be successful, you have to hire specific people to do specific tasks.  This means hiring full or
part-time staff to manage key areas of your business operations.  But, sometimes outside assistance is needed.  Tax accounting is a great example of this thought.

When it comes to accounting, you can manage your accounts payable, accounts receivable, and payroll internally.  However, when it comes to tax accounting and financial reporting, we hire or contract with a professional.  Marketing isn't that different.  

Marketing is how we tell our story to our customers.  Sales are dependent upon it.  Your base operations would not exist without it.  And, just like tax accounting, marketing is often performed best by a professional.  

There are two primary reasons you should consider hiring or contracting with a marketer:

You can't do it.  You don't know how.  You don't have the time.  Name your reason, give your excuse, but the bottom line is we hire certain team players because we don't know how to do it.

You don't want to do it.  Could you do it?  Sure.  You could stay abreast of all of tomorrow's marketing trends and the paths to get you there.  You could add yet one more business operations task to your daily activities calendar to keep you up at night.  You could study to be a CPA too.  But, do you really want to?  Yeah, me neither.

You need a Marketer like you need an Accountant.