Showing posts with label organization. Show all posts
Showing posts with label organization. Show all posts

Tuesday, August 7, 2018

Celebrate Success With A Reboot

Success! We all crave it and love to celebrate it. But after the party ends, perhaps that's an ideal moment to reboot and hone in on what you can do better yet.

Rebooting offers us the opportunity to discover better strategies to improve our lives and our relationships. Consider the movie version Tony Stark from The Avengers. He goes from carefree, burger-gorging playboy, to growing through the many phases of just being IronMan, and, ultimately, into the blueberry-eating, sustainable design-building hero of The Avengers.

But the story doesn't stop there. Tony continues to re-define himself, his team, and relationships. Each success becomes a jumping off point for the next venture. Individuals like Richard Branson and Elon Musk do the same, and global enterprises like Google and Amazon are no strangers to this way of continuous improvement. Continuous improvement exercises are at the core of many successful organizational models globally. Strategies like Kaizen (改善) are also often employed and embrace activities that continuously improve an organization's complete infrastructure involving all employees, from the CEO to the people on the assembly line or in the field.

Celebrating the win is never more important than the action that led you there and certainly not as critical as what you do next - this being as true for science and business as it is for politics and sports. But, if your main objective is to win, well, then, you've already lost. 

Winning is only a stepping stone. If you're not talking about the next big thing, then you're talking about the wrong thing. It's about the long game. It's about healthy, sustainable living over brand and personality. It's about standing on the shoulders of giants and reaching ever higher. It's about change. Progress takes change.

So at the end of the day, by all means, celebrate your successes - frequently and happily. But when you get the chance, reboot and set the tone for our shared lives tomorrow.


Wednesday, April 11, 2018

Trustworthy


We may not always agree with decisions made by others, but we should always strive to work with those decisions. In some cases, this does mean finding ways to work without them.

But if we always operate with integrity, passion, and kindness, our agreeing with others has little impact on our successes. People tend to always work for, buy from, coordinate with people they trust.

This is especially true when choosing to recommend others. To be referred is the ultimate test of being considered trustworthy. Where trust is concerned, our ability to work with others is the lifeblood of our success. 

Tuesday, March 10, 2015

Marketing Reminds Us

You've achieved success and earned the privilege of meeting your customer. They've come in, contacted you, or expressed interest in your product or service. So? What's next? 

Unlike sales, marketing is your first opportunity to demonstrate what you offer. It gives you the chance to set yourself apart from others. Because of this, marketing is as much a reminder for you as it is for anyone else.

Marketing reminds us of who we are. Think about who you were yesterday. Think back a year. How about ten years? You're not the same (or at least I hope you're not). You grew. Your business grew. Appreciating we all do, why would you offer the same conversation today that you did yesterday?

Marketing reminds us to innovate. Research & development are as vital to our collective successes as they are to us individually. Continuous improvement strategies help us improve and realize our goals. But it's our innovations that keep the conversation going. 

Marketing reminds us that we're never alone. Individuals and groups reach out to others to grow. Individually, or even as singular business model, we may offer a well conceived product or service, but it's through organizational & industry alliances that we really make a difference, for ourselves and others.

Marketing never stops. Marketing is the reminder.

What does Marketing remind you to do?

Wednesday, July 24, 2013

Better Marketing Through Change

In Marketing, if you're not changing everyday, you're failing yourself and the business or organization you represent. Marketing is about sharing, internally and externally, to help your business grow. And the best way to share is to adapt and change with the ever-evolving Marketing landscape.

This type of change might seem expensive or daunting to think about with everything that's out there (and on the horizon). However, changing with Marketing trends in today's business climate is not only necessary but also unavoidable. Adopting newer technological tools & resources will help ensure Marketing success by:

  • Streamlining employee happiness, nurturing the desire to stay and grow with the business or organization.
  • Providing worthwhile resources for all employees to better the overall business model, processes, and practices.
  • Letting the customer know you care about the products and / or services you provide and that you are leveraging all of the Marketing resources you can to better their experience.
So how do you stay on the cutting edge of marketing yourself and your business or organization? Here are just a few ideas:

Be an innovator. Be on the innovative and early adoptive side of technology to help gain market share. Be the person, be the business, that represents the best of what's out there and shares in the effort of what is yet to come to make the market better.

Stay in tune with Marketing trends. Read daily about Marketing trends and write about your take on incorporating newer Marketing tools and resources as they relate to your market or industry. When was the last time you commented or shared a blog or news story that had nothing to do with your market or wrote a white paper that has everything to do with your industry?

Be a beta user. You don't have to take on every new Marketing resource out there. There isn't one perfect CRM (Customer Relationship Management) resource or smartphone or tablet that fits every business in every market in every industry. But there's no harm or misspent time in being a beta tester of multiple options to see which one(s) fit you best.

Change is not a burden; it's a gateway to our future. What technological tools and Marketing resources do you find most useful today and which ones are you excited about integrating tomorrow?

Thursday, December 20, 2012

The Social Good of Young Innovators

A while back I was attending a professional organization meeting where there were about 60 or so attendees; primarily members and some guests. The chapter leader asked everyone to stand. He then proceeded to ask everyone that had been a chapter member for a year or less to sit; a small portion sat down. He asked for people that had been in three years or less to sit; a slightly larger portion sat down. He proceeded to ask about 5 years, 10 years, 20 years, and so forth up to 50 years.

After the 20 year mark there were only a few people standing. These were older folks that had been with the organization for some time, and the chapter leader asked that the chapter commend these folks.  This particular organization has an average member age of 55+ and is diligently working to bring in younger members. And, while I do applaud showing gratitude for so many years of service for one organization and its efforts, I couldn't help but think whether the chapter leader shouldn't have gone the other direction and started at 50 years.

Why are we, as nations and as a world, obsessed with celebrating the past through events and figure heads? Shouldn't we be celebrating the young, our future, with every waking moment?

To quote a brilliant person, and a man my family adores (particularly my son):
“Curious that we spend more time congratulating people who have succeeded than encouraging people who have not.” 
― Neil deGrasse Tyson

I am, by no means, implying that we should discount the tremendous efforts of individuals or specific monumental achievements & events. But I do think we need to spend more time, money, and attention on younger generations. Whatever concepts or actions a previous generation creates, it is inevitably up to younger generations to advance them or even start anew.  This is true for every aspect our lives including our:
  • Personal & familial relationships
  • Business & organizational relationships
  • Communities, Markets, & Industries
  • Global relationships
With each facet of life, we stand on the shoulders of giants and reach ever higher. But we also find new ways to support each other; new ways to grow & evolve that may not include the past. In fact, we may flat out dismiss the past in favor of a better way. This is the nature of innovation. And with technology at the heart, and with the internet in particular, progressive thinkers can connect, engage, & collaborate like never before.  

I say this as a father, an organizational leader, a business person, a global citizen and an advocate for the Social Good. We should embrace young minds in our communities and industries. We should work to create one human voice celebrating the young & the innovative spirit for the Social Good of all.