Showing posts with label operations. Show all posts
Showing posts with label operations. Show all posts

Tuesday, August 7, 2018

Celebrate Success With A Reboot

Success! We all crave it and love to celebrate it. But after the party ends, perhaps that's an ideal moment to reboot and hone in on what you can do better yet.

Rebooting offers us the opportunity to discover better strategies to improve our lives and our relationships. Consider the movie version Tony Stark from The Avengers. He goes from carefree, burger-gorging playboy, to growing through the many phases of just being IronMan, and, ultimately, into the blueberry-eating, sustainable design-building hero of The Avengers.

But the story doesn't stop there. Tony continues to re-define himself, his team, and relationships. Each success becomes a jumping off point for the next venture. Individuals like Richard Branson and Elon Musk do the same, and global enterprises like Google and Amazon are no strangers to this way of continuous improvement. Continuous improvement exercises are at the core of many successful organizational models globally. Strategies like Kaizen (改善) are also often employed and embrace activities that continuously improve an organization's complete infrastructure involving all employees, from the CEO to the people on the assembly line or in the field.

Celebrating the win is never more important than the action that led you there and certainly not as critical as what you do next - this being as true for science and business as it is for politics and sports. But, if your main objective is to win, well, then, you've already lost. 

Winning is only a stepping stone. If you're not talking about the next big thing, then you're talking about the wrong thing. It's about the long game. It's about healthy, sustainable living over brand and personality. It's about standing on the shoulders of giants and reaching ever higher. It's about change. Progress takes change.

So at the end of the day, by all means, celebrate your successes - frequently and happily. But when you get the chance, reboot and set the tone for our shared lives tomorrow.


Wednesday, April 11, 2018

Trustworthy


We may not always agree with decisions made by others, but we should always strive to work with those decisions. In some cases, this does mean finding ways to work without them.

But if we always operate with integrity, passion, and kindness, our agreeing with others has little impact on our successes. People tend to always work for, buy from, coordinate with people they trust.

This is especially true when choosing to recommend others. To be referred is the ultimate test of being considered trustworthy. Where trust is concerned, our ability to work with others is the lifeblood of our success. 

Wednesday, January 23, 2013

Needing a Marketer Is Like Needing an Accoutant

For a business to grow and be successful, you have to hire specific people to do specific tasks.  This means hiring full or
part-time staff to manage key areas of your business operations.  But, sometimes outside assistance is needed.  Tax accounting is a great example of this thought.

When it comes to accounting, you can manage your accounts payable, accounts receivable, and payroll internally.  However, when it comes to tax accounting and financial reporting, we hire or contract with a professional.  Marketing isn't that different.  

Marketing is how we tell our story to our customers.  Sales are dependent upon it.  Your base operations would not exist without it.  And, just like tax accounting, marketing is often performed best by a professional.  

There are two primary reasons you should consider hiring or contracting with a marketer:

You can't do it.  You don't know how.  You don't have the time.  Name your reason, give your excuse, but the bottom line is we hire certain team players because we don't know how to do it.

You don't want to do it.  Could you do it?  Sure.  You could stay abreast of all of tomorrow's marketing trends and the paths to get you there.  You could add yet one more business operations task to your daily activities calendar to keep you up at night.  You could study to be a CPA too.  But, do you really want to?  Yeah, me neither.

You need a Marketer like you need an Accountant.