Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

Tuesday, July 22, 2014

Online Engagement: A Brief Sales Perspective

I was recently asked how I leverage Linkedin as a sales tool. Since we all sell something, I realized that a lot of my thoughts could relate to most online engagement. Here are some highlights when leveraging online engagement as a sales tool: 

Feeling Comfortable Online
It's important to have a particular comfort level with both social media engagement and even social media marketing in general. I have been leveraging the finer attributes of many social media platforms for a few years now, and so I am able to easily stay up to speed as they evolve.

Transparency in the Marketplace
I believe you can be 100% transparent in your personal convictions while maintaining a positive professional demeanor. This is more of a delicate art on Linkedin than the often crude, unforgiving nature of facebook or the relentlessly rolling feeds on Twitter, but it can be done.

Creating New Relationships
With social media, it’s not about connecting with who you know that’s important - that’s the easy part. Developing new relationships is lot more challenging but unquestionably more rewarding when interacting with individuals, businesses, groups, and organizations on a professional level. 

I like to think that there is a road between Marketing and Business Development and Sales. Somedays, I just wear my Marketing hat, while other days I might start out in the Business Development land but end up in Sales city. But no matter where I start, online engagements help me travel between each.

How do you leverage online engagements to improve your sales strategies?

Tuesday, December 31, 2013

Marketing Starts With You!

Marketing all starts with you. You are the "who" and the "what" when people think of your business. You know "where" you want your business to go and "how" to get there. And, "when" you get down to it, you are your business’ best marketing resource!


Exploring all of the marketing options today may seem a formidable task, but there are some concepts that seem to rise to the top. As of 2013 (and looking into 2014), a lot of these trends revolve around:




If these particular trends tell us anything, it’s that we live in the digital landscape - at home, at work, and on the go. A good question for any business, organization, or cause then becomes:


What is the impact of life on the digital landscape?


The overall impact of marketing touches everyone, every day. Whether it’s a student opening a laptop for class, a sales person demonstrating their products on a tablet, or a busy mom demonstrating to her kiddo how she manages shopping on her smartphone with an app, the potential touch points for marketing are everywhere.


Still, each impactful marketing moment is both utilized and perceived differently by the individual versus a more collaborative, if not complete, whole. These marketing moments aren’t just good for promoting your business, they create a social good.

By sharing, individuals become better innovators and thought leaders, businesses collaborate more often, and markets come together as communities. And all of this creates a global social good in which industries work together to change the world.

So, are you ready to get started?

Wednesday, January 2, 2013

We Are All Children on facebook

The recent social media frenzy of people taking opposing positions on gun control after the Sandy Hook massacre reminded me of something I've been thinking about for quite some time. We are all children on facebook. All of us. This is true for social media across the board, but facebook (perhaps because it has over 1 billion users as of 2012), brings out the worst in our interpersonal communication skills.

We are all having to relearn how to communicate with each other through social media.  Personal networking, on facebook in particular, is like being in an elementary school yard playground.  There are different attitudes, cliques, and social perspectives.  All of them impact our interactions online and sometimes even in person.

Facebook is like a toy.  Perhaps what you call a toy is called a tool by some. It can be a tool to learn from, but a tool becomes a toy when it becomes a distraction.  When was the last time you let a week or even a day go by without logging into, reading about, or hearing someone talking about facebook.  

Perhaps it's because we all have different reasons for using facebook.  For most of us, it is about making and maintaining personal connections with new and long forgotten relationships.  But, just like our face-to-face relationships, we have to learn (or re-learn) why we want to connect or even stay connected.  So, what are some ways we can improve our facebook interpersonal communication skills?

Be transparent
Say (comment, post, share) thoughts you would also say in person.  Since thought is nested in speech (and our written communications), there is nothing wrong with speaking (or writing) what's on your mind.  It's easy to be a social media lurker or hide behind snide comments and smiley faces. But if you are transparent, you will soon learn who your online friends really are. 

Take time to read
If you see a comment from someone that relates to an article, read the article before formulating a response.  Comments and quotes taken out of context demonstrate a desire to share but not necessarily a complete depiction of someone's thoughts or intent.

Take time to write
Don't be a victim of the texting mindset.  Facebook offers you a place to form complete thoughts that aren't limited by characters or time.  Even if you're a lousy speller, use punctuation and capitalization correctly to avoid misinterpretations.

Spam happens
No one likes spam in their inbox, so why would you want it in your facebook feed?  By writing, "Touchdown!" you're assuming one, we're watching the same football game, and, two, that we even care about football.  It's okay to say what you feel on facebook; just make sure the rest of us know what it is you're talking about.

Your wall vs your friend's wall

How would you like it if I showed up to your house for dinner, and, while you were cooking, told you how stupid it was to be cooking the way you were?  It's one thing to voice an opinion on your own wall (and expect that others will disagree), but it's quite another to berate people on their own wall. 

Don't take it personally
Unfriending on facebook is not the end of the world just as friending on facebook doesn't create (or re-create long lost) friendships. I have developed many wonderful, meaningful online relationships with people I've never met. Conversely, I've connected online with people I've met in person and ultimately unfriended them.  

You can't possibly predict how others will react to what you say on facebook. But, if you are transparent and true to yourself in your thoughts and actions, you'll soon learn who your real friends are. 

What interpersonal communication skills have you learned from facebook?

Wednesday, July 4, 2012

Celebrating Independence in Marketing


The internet and online marketing has allowed us the freedom to be able to access, maintain, and manipulate projects and campaigns in an instant.  We are able to find the right application for any given marketing task, and when we can't, we know that we can either work to create it or find someone else to help us with it to create positive and successful changes. 

As the US celebrates the 4th of July today, I am reminded how these innovative changes in marketing are similar to how the founders of this country looked at change.  I'm not referring to the circumstances that led up to the US claiming independence, but rather how the founders of this country looked to future and the positive changes that developed from their efforts.

The founders of the US worked hard to escape persecution and to start a new life.  They wrote proclamations and declarations that focused on what was right & just at the time with high hopes of creating a better future.  But have US citizens become too focused on celebrating what the founders of their country did rather than what they dreamed?

I believe that they wanted us to move on and to not get too settled on traditionalism, that we shouldn’t march to the beat of someone else’s drum beat so many years ago and for so many past issues (resolved or not), and that, no matter what your philosophical, scientific, or religious stance is in life, that we should grow and evolve.

Marketing, like many other facets of the business world, is constantly evolving to help us sustain growth.  These constant changes in marketing allow us to claim independence from each older marketing effort.  Celebrating this independence in marketing is helping to create a more innovative and fruitful future.