Showing posts with label marketing strategy. Show all posts
Showing posts with label marketing strategy. Show all posts

Wednesday, April 2, 2014

Spring Clean Your Marketing!

Springtime! While you're opening the windows, tightening the clothesline, and preparing the mop water, it's also a great time to clean up the cobwebs around your personal and business marketing strategies.

For many businesses, this time of year marks the end of a first quarter. As results are reviewed, it's also an ideal time to review and adjust your Marketing Plan. Here are just a few questions to consider:

  • Did the the marketing strategies help achieve the desired business goals? Finding the ROI in marketing is as critical to review as sales and profit reviews.
  • What strategies and activities need to be reconsidered or revised? Avoid the 'this is the way we've always done it' mindset and change the way the you do business
  • Are there new or additional marketing strategies to integrate? Marketing, like every other piece of a business model, is a process of continuous improvement.
  • Do staff & coworkers fully leverage social media? Encouraging others to engage is as important as ensuring content is relevant
This chore is equally important for your personal marketing deployment. Among other questions, ask yourself:
  • When was the last time I updated my social media personal profiles? Freshen up your online appearance and discover yourself all over again
  • Do I need to add or remove any personal connections? Keep or find the connections that add value to personal & career ambitions. Moreover, clicking 'Remove' is more meaningful than clicking 'Hide'.
  • Am I making the most of my online interactions? Remember: social media is about sharing, so . . . share
  • What platforms do I need to be more active on? Connecting across the social media universe is always better than only engaging on Linkedin.
Marketing defines us. It is a reflection of our personal endeavors and our professional engagements. So while you're finding the time to clean up the other parts of your life and business, why not take a moment to spring clean your marketing strategies?


Friday, July 5, 2013

The First Rule of Marketing Is...

Unlike Fight Club, the first rule of Social Media is:

You do talk about marketing.

The second rule of Social Media is:

You DO talk about marketing!

She, he, I . . . no matter what your pronoun may be, Social Media revolves around one core concept: interpersonal communication.

From the moment it became a mainstream, daily focus, Social Media opened a doorway to how we interact online. It's about sharing your thoughts, opinions, and experiences on an interpersonal level, personally and even professionally. Social Media has become the 21st century poster child for defining who you are, who you're connected with, and why anyone would want to connect with you.

Add the word Marketing at the end of "Social Media" and suddenly things becomes a lot more volatile. Whether it's a retail giant channeling their latest holiday sale, a world recognized non-profit looking for your donation, or a professional organization looking to gain your membership, Social Media Marketing is the underground advertising and marketing syndicate fighting for your loyalty; because when it comes to the marketable actions of Social Media for businesses and organizations, it's not about who they know, it's about who you know and how they can reach out to your contacts.

The more people any one particular person is connected with, the more potential that viral or word of mouth marketing will be operating at it's finest. This assumes that the business or organization practicing Social Media Marketing has implemented a marketing plan and a marketing management person or team to facilitate the effort. The more you and I, as Social Media users, interact with said businesses' and organizations' established marketing plans, the more opportunities that those businesses or organizations stand to gain grows exponentially.

Additionally, most brand recognized Social Media platforms have, at least, some simple analytical tools. These tools measure Social Media Marketing efforts with specific outreach information, but there are other, and in some cases better, third party resources. In order for businesses and organizations to grow through effective Social Media Marketing, integrating these tools into the Marketing Plan is essential.

Not sure what Marketing tools and resources you might want to integrate into your business' or organization's efforts? Maybe it's time to ask.

What Social Media Marketing tools and resources do you find most useful to measure your marketing success?

Wednesday, November 28, 2012

Finding the Value in Marketing for Small Businesses

The end of the year is a great time to assess your marketing efforts for the past year and map out your plans for the new year. For small businesses this can be a struggle, especially if you don't have a Marketing Plan already in place to get you there. Since having a Marketing Plan is critical component of developing a successful Business Plan, what are some steps to put one in place?


Know Thyself

An initial consideration in developing marketing strategies is to appreciate that there are no quick fixes. Cheap and fast is the mantra of the online marketing world, but it will not satisfy your long term marketing needs.  Finding the time and money to develop an effective Marketing Plan can be an obstacle easily overcome by understanding your business' value proposition.  

A value proposition is a unique selling point that doesn't compromise quality for price. Your value proposition is the inherent, not necessarily the monetary, worth of the product or service you offer. Once you know your business' Value Proposition, your ROI (return on investment) from your marketing efforts will be all the more meaningful.

What is your business' value proposition?

Help Wanted

Assuming you don't possess the marketing know-how to do your own marketing, another important consideration is who you contract with or hire to help with your marketing.  

It may seem like a cheap solution to hire college kids or young adults to help with your marketing because they presumably possess social media "skills”, but this will only hurt the customer and ultimately your business. The young person you hire will likely lack the business acumen that will make your marketing successful.  

Unless you hire a person with experience in marketing, sales, or business development, hiring a consulting firm to develop and manage your marketing is a must.

The better marketing consultant or firm is the one that focuses on marketing and nothing else. 

Plan Ahead

A small business will benefit from having a simplified Marketing Plan. As your business grows, you can add on more marketing efforts. Initially, you will have more success in mapping out your marketing strategies by:
  • Building a Marketing Plan: even if it's just an outline, put a model into action; you can't possibly know where you're going if you don't map out the route
  • Having all of your staff contribute to marketing efforts: each of your staff members brings a different perspective to the table; if you are your only employee then this should be easy
  • Regular monitoring and analyzing: monitoring your marketing efforts can be a daily activity, but you should be reviewing and revamping your Marketing Plan as often as your Business Plan - no less than once yearly
Can you function without a formalized Marketing Plan? Yes. Will you have more success with one? Unquestionably.

Thursday, October 18, 2012

Marketing Class Meet & Greet in Albuquerque!


Marketing Class Meet & Greet in Albuquerque!

Market Integrations & Tech Love are partnering to offer Marketing Development Classes in Albuquerque!

Marketing Class Meet & Greet 

with Stirling Morris, Owner of Market Integrations, Marketing Instructor
and Tom Carlson, Owner of Tech Love & NM PCMD

Have you ever wondered, "What's the difference between a Google+ page and a Google+ profile?"  Or "What the heck is Google+ and how can it possibly benefit my business?"

Come meet Stirling Morris of Market Integrations on Tuesday, October 23rd at 5:30 p.m. at Tech Love, 3901 Central Ave NE, find out what he has planned for the upcoming Marketing Classes, and discover ways to improve your business' Marketing Strategies.  This Meet & Greet event is free!
Stirling Morris, Marketing Executive

Market Integrations | Marketing Development & Communication Management

Marketing for Beginners

No matter how proficient you may feel in marketing, marketing resources change as often as the computers, smartphones, and tablets that carry them. Learning how to integrate an actionable Marketing Plan with effective Marketing Strategies will help youand your business evolve through a process of continuous improvement.

More advanced classes coming soon!

Although the focus of this Meet & Greet will be to discuss the current class objectives and to learn about the instructor and the venue, information about more advanced classes is coming soon.  Private orcustomized marketing tutoring is available now!

General learning objectives will revolve around:

Classes are planned to begin on or around October 30th with pricing and exact dates and times to be announced at the event.  There will be options for lunch-and-learns as well as evening classes.  You do not have to attend the Meet & Greet event to participate in the classes.

Interested in this Meet & Greet?  Please register on facebook at:  https://www.facebook.com/events/442475045794498/?context=create

Light refreshments will be provided by Tom CarlsonTech Loveand NM PC MD, servicing Mac and PC systems in New Mexico since 1987!

You won't feel a thing! NM PC, MD, You won't feel a thing!
Marketing Class Meet & Greet in Albuquerque! - Market Integrations

Friday, October 5, 2012

Marketing Strategies Are Only Part of the Marketing Plan

In my marketing experiences, I find it scary how often businesses don't have a formalized written Business Plan, much less a formalized Marketing Plan. I talk to a lot of business owners, particularly small, that say they have it all up in their head. But how can a business be effective without a standard to measure themselves by?

As part of a formalized, written Business Plan, the Marketing Plan (a supplemental, formalized written document supporting your Business Plan) sets the precedence for the year's marketing goals.  At a bare minimal, a solid Marketing Plan will include objectives and strategies to measure the results.    Assessing and evaluating the results for financial and inter-departmental alignment is also important to revamping a Marketing Plan, but these considerations are completely dependent on a business' planned aims and Marketing Strategies.


Like other small and independent business owners, I make lots of mental notes in addition to more carefully, thought out marketing strategizing. In today's evolving marketing world, however, this is not enough.  It is necessary for businesses to review and manage their marketing strategies, objectives, and action items daily or even multiple times a day.  

A basic outline of meaningful Marketing Strategies should at least include:
  • having a predetermined tracking & measurement system in place
  • analytical resources to measure audience engagements & marketing trends
  • a system of interpreting these trends and engagement measures for re-alignment and continuous improvement
With these and any other effective Marketing Strategy considered, revamping the overall Marketing Plan can be part of revamping the Business Plan which at least needs to be annually.  If a business has the personnel to make Marketing Plan adjustment more often, there are ideal times. These vary by market and industry, but might include:
  • Nationally recognized holiday, election, & vacation seasons
  • Changes in principal personnel and key decision makers
  • Significant market and industry changes that might have major financial or legal ramifications
Changes to the Marketing Plan in these situations need to be assessed and revamped both before and after these adjustment periods.  More importantly, these changes assume that a business, business owner, or key decision makers are in touch with their market and industry enough to see the need for change ahead of time and act accordingly.

Managing Marketing Strategies is just as critical as developing a Marketing Plan.  However, it is important to understand the difference between having effective Marketing Strategies and having those strategies support the Marketing Plan.  Understanding this distinction will help a business make timely & effective determinations that impact the overall Business Plan.

Marketing Strategies Are Only Part of the Marketing Plan - Market Integrations