Showing posts with label leadership. Show all posts
Showing posts with label leadership. Show all posts

Friday, January 1, 2016

We Are All Leaders of the New Year

We are all leaders. We choose to take lead of some, if not hopefully every, aspect of our lives. And although each of us is completely accountable for our individual actions, our actions ultimately serve the greater good. 

So this year, and every year . . . 

Make your interactions the most they can be. Instead of just meeting someone new or rekindling an existing relationship, find each and every way you can work together to make a difference. 

Read books, articles, & blogs that focus on innovation that matters. Not innovation that only serves to boost you, your brand, or even your industry, but rather innovation that makes a difference for human progress. 

Write. I know this is a tough one for some. Heck, it's tough for me. But you don't have to call yourself a writer to write. Just write, and I think you might be surprised by what comes out. 

By the end of this new year, we want look forward into the next, not backward, and realize that our choices matter. Because we only grow when each of us has recognized that leadership is a choice, not a fate.

How will you lead this year? What difference will you make? 

Wednesday, May 29, 2013

Marketing: The Common Thread of Every Business Tapestry

From Advertising & Business Development through Sales & Customer Service, Marketing plays a huge part of business growth. It is an integrative thread woven in and out of the overall business model. It links together information that can be reviewed, assessed, and evaluated to determine future growth strategies.

Marketing is as much about the individual as it is about the collective whole. It touches every staff person, subcontractor, vendor / supplier, and customer. The public perception of your business is defined by the interactive color tapestry that bleeds bright with each momentous achievement and can fade just as easily with each misstep.

Every threaded needle starts somewhere. For Marketing, it all begins with ownership and executive leadership. An owner is responsible for the size & scope of the tapestry and the breadth of colors that a business projects. Even the smallest business can shine as bright as a corporation when a leader weaves a design people like.

The next interwoven piece is Internal Marketing. Internal Marketing essentially is the process of marketing a business' mission and vision to all of its employees in order to improve morale, core competencies, and, ultimately, customer relations. This involves everyone, from office administration through sales & service personnel. The mantra of effective Internal Marketing is: support the staff that supports the business and business will grow.

Finally, the Marketing thread weaves it's internal formulated pattern through the various arms of your Business Model that touch each customer, business relation, and the general public. These might include:
  • Business Development
  • Advertising
  • Public Relations / Publicity
  • Sales
  • Customer Service
Each of these business components can change the overall business tapestry. When one or more is stained or frayed, changes will be needed. Since Marketing is the common thread of business, you can change the color or direction of the tapestry by taking away what works and what doesn't. The marketing thread is responsible for breathing life, adding color, and changing the direction of how every business grows.

Monday, January 28, 2013

Be Engaged, Be Social, & Be a Leader


Spending time at work, with family & friends, and volunteer efforts makes up a big portion of our lives and are often intertwined.  We're all busy, but we're never too busy to be a leader.  Leaders have an unrelenting desire to look past personal agendas and into the heart of the collective whole - humanity.

We are all capable of being leaders. So, how do we hone our leadership skills and become the leader we're destined to be?


When we interact with each other through our career, our family & friends, or volunteer efforts, we do it to feel a part of the collective whole.  Whether we engage others in-person or through social mediums, our engagements help us grow as people.  Leaders realize that none of us are alone, and that everything we do is for each other.  

Being Social vs. Being Engaged


Being engaged is a critical component of being a leader, but being socially recognized through our engagements is quite another.  It's been said in various ways by various people, but if you're not part of the solution then you're part of the problem.  Becoming part of a group with a specific mission and vision is a great first step, but, for a leader, it's not enough.  A leader actively participates to make the vision a reality.

Everyone is a Leader  

Even a leader needs a break every now and again.  Since no one is born a leader, and we are all capable of being a leader, we should all strive to carry the torch for the collective whole - humanity.  Act well your part.