Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts

Wednesday, January 2, 2013

We Are All Children on facebook

The recent social media frenzy of people taking opposing positions on gun control after the Sandy Hook massacre reminded me of something I've been thinking about for quite some time. We are all children on facebook. All of us. This is true for social media across the board, but facebook (perhaps because it has over 1 billion users as of 2012), brings out the worst in our interpersonal communication skills.

We are all having to relearn how to communicate with each other through social media.  Personal networking, on facebook in particular, is like being in an elementary school yard playground.  There are different attitudes, cliques, and social perspectives.  All of them impact our interactions online and sometimes even in person.

Facebook is like a toy.  Perhaps what you call a toy is called a tool by some. It can be a tool to learn from, but a tool becomes a toy when it becomes a distraction.  When was the last time you let a week or even a day go by without logging into, reading about, or hearing someone talking about facebook.  

Perhaps it's because we all have different reasons for using facebook.  For most of us, it is about making and maintaining personal connections with new and long forgotten relationships.  But, just like our face-to-face relationships, we have to learn (or re-learn) why we want to connect or even stay connected.  So, what are some ways we can improve our facebook interpersonal communication skills?

Be transparent
Say (comment, post, share) thoughts you would also say in person.  Since thought is nested in speech (and our written communications), there is nothing wrong with speaking (or writing) what's on your mind.  It's easy to be a social media lurker or hide behind snide comments and smiley faces. But if you are transparent, you will soon learn who your online friends really are. 

Take time to read
If you see a comment from someone that relates to an article, read the article before formulating a response.  Comments and quotes taken out of context demonstrate a desire to share but not necessarily a complete depiction of someone's thoughts or intent.

Take time to write
Don't be a victim of the texting mindset.  Facebook offers you a place to form complete thoughts that aren't limited by characters or time.  Even if you're a lousy speller, use punctuation and capitalization correctly to avoid misinterpretations.

Spam happens
No one likes spam in their inbox, so why would you want it in your facebook feed?  By writing, "Touchdown!" you're assuming one, we're watching the same football game, and, two, that we even care about football.  It's okay to say what you feel on facebook; just make sure the rest of us know what it is you're talking about.

Your wall vs your friend's wall

How would you like it if I showed up to your house for dinner, and, while you were cooking, told you how stupid it was to be cooking the way you were?  It's one thing to voice an opinion on your own wall (and expect that others will disagree), but it's quite another to berate people on their own wall. 

Don't take it personally
Unfriending on facebook is not the end of the world just as friending on facebook doesn't create (or re-create long lost) friendships. I have developed many wonderful, meaningful online relationships with people I've never met. Conversely, I've connected online with people I've met in person and ultimately unfriended them.  

You can't possibly predict how others will react to what you say on facebook. But, if you are transparent and true to yourself in your thoughts and actions, you'll soon learn who your real friends are. 

What interpersonal communication skills have you learned from facebook?

Friday, October 5, 2012

Marketing Strategies Are Only Part of the Marketing Plan

In my marketing experiences, I find it scary how often businesses don't have a formalized written Business Plan, much less a formalized Marketing Plan. I talk to a lot of business owners, particularly small, that say they have it all up in their head. But how can a business be effective without a standard to measure themselves by?

As part of a formalized, written Business Plan, the Marketing Plan (a supplemental, formalized written document supporting your Business Plan) sets the precedence for the year's marketing goals.  At a bare minimal, a solid Marketing Plan will include objectives and strategies to measure the results.    Assessing and evaluating the results for financial and inter-departmental alignment is also important to revamping a Marketing Plan, but these considerations are completely dependent on a business' planned aims and Marketing Strategies.


Like other small and independent business owners, I make lots of mental notes in addition to more carefully, thought out marketing strategizing. In today's evolving marketing world, however, this is not enough.  It is necessary for businesses to review and manage their marketing strategies, objectives, and action items daily or even multiple times a day.  

A basic outline of meaningful Marketing Strategies should at least include:
  • having a predetermined tracking & measurement system in place
  • analytical resources to measure audience engagements & marketing trends
  • a system of interpreting these trends and engagement measures for re-alignment and continuous improvement
With these and any other effective Marketing Strategy considered, revamping the overall Marketing Plan can be part of revamping the Business Plan which at least needs to be annually.  If a business has the personnel to make Marketing Plan adjustment more often, there are ideal times. These vary by market and industry, but might include:
  • Nationally recognized holiday, election, & vacation seasons
  • Changes in principal personnel and key decision makers
  • Significant market and industry changes that might have major financial or legal ramifications
Changes to the Marketing Plan in these situations need to be assessed and revamped both before and after these adjustment periods.  More importantly, these changes assume that a business, business owner, or key decision makers are in touch with their market and industry enough to see the need for change ahead of time and act accordingly.

Managing Marketing Strategies is just as critical as developing a Marketing Plan.  However, it is important to understand the difference between having effective Marketing Strategies and having those strategies support the Marketing Plan.  Understanding this distinction will help a business make timely & effective determinations that impact the overall Business Plan.

Marketing Strategies Are Only Part of the Marketing Plan - Market Integrations

Friday, September 28, 2012

Social Media Marketing Classes at TechLove Coming Soon!

Social Media Marketing Classes at TechLove Coming Soon!

posted by Stirling Morris
Market Integrations is partnering with TechLove to offer beginner, intermediate, and advanced Social Media Marketingclasses in Albuquerque!

Located just east of Nob Hill, TechLove is a great venue for these classes.  The facility offers the Albuquerque community a place to share their love for technology, innovations, business, music, and art.  

Find more information about TechLove visit them at www.techlove.us, and for more information about the Social Media Marketing classes dates and times, subscribe to Market Integrations Events.  

Social Media Marketing Classes at TechLove Coming Soon! - Market Integrations

Friday, September 14, 2012

Thinking About Tomorrow's Marketing

Finding the right person or outsourced business partner to effectively market a company is critical to business success. Marketers represent the constant public face for a company's brand and image even before salespeople get involved.

So what does a business consider when conversing with a person or company that claims to live and breath marketing?

Being on the cutting edge of marketing

Marketers, in today's technological world, need to be on the cutting edge of what’s coming out the day after tomorrow, not just tomorrow.  When conversing with marketing partners or marketing employee candidates, a business shouldn't let the conversation spin around how to leverage today's technologies and online resources. This is an important consideration, but, even more importantly, a business should also ask what technologies and online marketing resources are coming the day after tomorrow.  

An effective marketing person needs to have gone beyond just reading and conversing about tomorrow's resources. Marketing people need to be using online marketing resources in Beta form. Even if the technology or online resource goes bust, at least the marketing person was there to see it rise and fall and learn from it. Innovation and technology are so intertwined any more, that this will give a business insight into whether the person they're talking to has marketing know-how.

Letting go of fads and fashion

It's not about Android being better than Apple or Google+ being better than facebook.  Each of these corporations pride themselves on being innovative and are continously working to strengthen their Research & Design departments to improve the technological world of tomorrow.  

It is, however, important that a marketing person or company understand all of the technology and resource options that each one of these corporations offer, even if they don't use them personally or professionally.  Apple makes great products and has done a tremendous job on being at the forefront of tablets.  So much so, that I know many business people that refer to all tablets as iPads in conversation.  Beware of fashionable technology.  Blackberries were considered the cat's meow in the business community but where are they now?

Networking, online and off

Being engaged online is an obvious must for marketers.  A good marketing person or company should be on, if not just aware of, every engagement platform online.  Like volunteerism, an effective marketing person will be actively interacting, not just signing up for the sake of signing up.  

But, when it concerns marketing without the internet, it seems a lot of marketers may fall short. Holding clout online is important, but it doesn't mean they can represent a business in face-to-face situations. A marketing person needs to write well, speak well, and make effective presentations. If a marketing person can meet this minimum criteria, everything else will fall into place.


There are many important considerations when trying to incorporate the right marketing employee or partner for a business.  The best marketing fit is the one that is actively engaged, not married to one type of technology, and one that never stops thinking about tomorrow.

Friday, September 7, 2012

Tech vs Tech and the Effect on Innovative Thoughts

With so much information online, funneling through news, blogs, and social media, it amazes me that any one person in any given industry can stay caught up with innovative changes, much more ahead of the game.  But does this saturation of news and opinions have a negative impact on how even an average person perceives & discusses technology and innovation?

Recently, I listened to a speaker discuss moving beyond cookie cutter blogs and ideas.  In one of his slides, the speaker compared a Verizon commercial to an Apple commercial.  The general idea was to describe the power of words and pictures over an audience.  This was not necessarily an apples to apples comparison (no pun intended . . . ok maybe a little one).  
A commercial comparing Apple to Google's Android technology would have been a far fairer comparison considering that Verizon sells models from both companies.  And, even then, it's not about Apple being better than Google or vice versa.  I find it ridiculous when people do this.  Both companies are awesome and are making tremendous strides to show us all of the wonderful,innovative places technology can take us.

When a company starts to place its business and financial well-being ahead of its innovative practices and passion to explore ways to improve human lives, then they start to struggle.  Microsoft and facebook have done bang up jobs of this in the last few years.

Ultimately, though, it's not about Android being better than Apple or Google better than Microsoft.  It's about humanity shedding itself of its competitive nature in business to help keep technology evolving.

Wednesday, August 29, 2012

The Internet is the Conduit of Social Change

Has there been one day in the last week that you haven't accessed the internet? How about the last month or even year?

When I went to college in the early 1990s, the internet was not yet available on my campus' library computers. The only thing plugged in to the computers were the dot matrix printers that were ready to send dozens of students into a litany of profanity that would make The Old Man in A Christmas Story blush. Cell phones were an alien concept to most people and those that did have "mobile" phones had to use two hands to manage the weight.  

Internet Timeline created by Miguel Todaro, www.migueltodaro.com
I only a knew a few people that were majoring in Computer Science, and the INTERNET was just making public appearances on larger campuses. Since those formative years of my life, I don't know if I'm more amazed that the power of the internet has grown so much or so fast. Both are mind boggling considering that was only 20 years ago.

Today, we each use the internet daily for multiple personal or professional purposes. And even if we aren't accessing the internet through our personal or work-related smartphone, tablet, or laptop, you can be certain that you will be impacted by that the person using it beside us.

What each of us says across the internet and the social media universe matters.

Individually

For the individual this may mean connecting with a person, cause, or job that he or she may not otherwise find. Whether it's an argument provoking sentiment on facebook or a well thought out white paper, what we say is potentially awakening a connection in the world you may not know - but should.

Community Sharing

Our daily interactions on the Internet go far beyond connecting individuals. For communities, locally and nationally, the internet gives us the chance to see, learn, and grow from the successes and failures of others.

Worlds Colliding

When we connect and interact as one world, this gives us the chance to “fight for the future" and "boldly go where no man has gone before”. The science fiction of yesterday creates the technologies we use today with the internet as the conduit. Both Science Fiction and Science explore two of humanity's greatest reaches - our inward search to acquire knowledge in the universe as we know it and our outward search to share knowledge to make this world a better place to live.

The world is growing rapidly, and the internet can be our greatest asset to connect. How can we better leverage the internet to make more positive connections?

Wednesday, July 4, 2012

Celebrating Independence in Marketing


The internet and online marketing has allowed us the freedom to be able to access, maintain, and manipulate projects and campaigns in an instant.  We are able to find the right application for any given marketing task, and when we can't, we know that we can either work to create it or find someone else to help us with it to create positive and successful changes. 

As the US celebrates the 4th of July today, I am reminded how these innovative changes in marketing are similar to how the founders of this country looked at change.  I'm not referring to the circumstances that led up to the US claiming independence, but rather how the founders of this country looked to future and the positive changes that developed from their efforts.

The founders of the US worked hard to escape persecution and to start a new life.  They wrote proclamations and declarations that focused on what was right & just at the time with high hopes of creating a better future.  But have US citizens become too focused on celebrating what the founders of their country did rather than what they dreamed?

I believe that they wanted us to move on and to not get too settled on traditionalism, that we shouldn’t march to the beat of someone else’s drum beat so many years ago and for so many past issues (resolved or not), and that, no matter what your philosophical, scientific, or religious stance is in life, that we should grow and evolve.

Marketing, like many other facets of the business world, is constantly evolving to help us sustain growth.  These constant changes in marketing allow us to claim independence from each older marketing effort.  Celebrating this independence in marketing is helping to create a more innovative and fruitful future.