Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

Friday, October 17, 2014

Social Media Teaches Us

In Marketing, it's important for business owners, small in particular, to integrate and aggregate ideas as much as possible, as soon as possible. Your time is valuable. And, since you can't avoid Social Media Marketing as a necessary business development tool, it's important to remember that Social Media teaches us to:


Deal with opinions:  You're going to have them and that's okay. How you express or respond to them is another story. Don't dismiss the bad in favor of the good, and always, always respond to everyone and every situation.

Call everyone out:  No one likes being called out, but we all need to be. There are plenty of examples of this thought but certainly nothing more comparable than being a parent. Managing a business is a lot like being a parent.

Recognize the youngest person in the room:  Well, young may be relative, so how about:  recognize the person with the freshest idea at the time - not necessarily the best idea, but certainly the newest & the boldest - even if it's as quickly dismissed as it is heard.

Most importantly, it's critical to stay on the innovative & early adoption side of technologies, tools, & resources. This is true even if you have a dedicated team managing marketing and influencing your brand. And all of this is just the start because Social Media Marketing never sleeps and never stops. 

What does Social Media teach you?


Wednesday, January 23, 2013

Integrating Resolutions, Goals & Projections Into Your Business Plan


I set personal and business goals, however, I'm not one to make New Year's resolutions.  But I do love hearing and reading everyone else's grandiose ideas and the varying ways to make them happen.  There are always so many great thoughts and methods to accomplish them, that I always glean something I had not thought of before - even if I morph it into something else.  

I also enjoy reading all of the projections for business trends and technological changes.  Most of the projections seem fairly similar and generally supported by the same root sources with a few varying thoughts.  Ultimately, It's good to be reminded of what happened during the year and where we might be headed. 

As the calendar year draws to a close, many businesses wrap up fiscal years also.  This is a busy time for many businesses.  They're not only closing the books on one year, but also revamping their one and five year business plans.

With so much change to consider, why not combine your New Year’s resolutions and your goals with your yearly business plan revision to make the outcomes more realistic for both.  And, even with reasonable business planning and goal setting, there's always going to be the need for change as the year progresses.  

When addressing this concept on Twitter today, it was good to hear similar thoughts from a long time friend of mine:

@StirlingMorris - Yes, goals are VERY necessary! People should have them for sure. I think they should just do it more than once a year! :)

Your personal and business goals can be specific, but, with all of the constant change in our lives and professions even a general outline can be effective.