Showing posts with label future. Show all posts
Showing posts with label future. Show all posts

Tuesday, August 7, 2018

Celebrate Success With A Reboot

Success! We all crave it and love to celebrate it. But after the party ends, perhaps that's an ideal moment to reboot and hone in on what you can do better yet.

Rebooting offers us the opportunity to discover better strategies to improve our lives and our relationships. Consider the movie version Tony Stark from The Avengers. He goes from carefree, burger-gorging playboy, to growing through the many phases of just being IronMan, and, ultimately, into the blueberry-eating, sustainable design-building hero of The Avengers.

But the story doesn't stop there. Tony continues to re-define himself, his team, and relationships. Each success becomes a jumping off point for the next venture. Individuals like Richard Branson and Elon Musk do the same, and global enterprises like Google and Amazon are no strangers to this way of continuous improvement. Continuous improvement exercises are at the core of many successful organizational models globally. Strategies like Kaizen (改善) are also often employed and embrace activities that continuously improve an organization's complete infrastructure involving all employees, from the CEO to the people on the assembly line or in the field.

Celebrating the win is never more important than the action that led you there and certainly not as critical as what you do next - this being as true for science and business as it is for politics and sports. But, if your main objective is to win, well, then, you've already lost. 

Winning is only a stepping stone. If you're not talking about the next big thing, then you're talking about the wrong thing. It's about the long game. It's about healthy, sustainable living over brand and personality. It's about standing on the shoulders of giants and reaching ever higher. It's about change. Progress takes change.

So at the end of the day, by all means, celebrate your successes - frequently and happily. But when you get the chance, reboot and set the tone for our shared lives tomorrow.


Wednesday, May 20, 2015

Innovations Are Not Solutions

I watch, you watch, we all watch & listen. We observe. And that observation drives innovation. Innovation, however, is not as a solution, or even a means to a solution. It is rather a catalyst of change. 

Now change doesn't imply that we try to change all at once. We couldn't do that even if we wanted to because the world around us is always changing. Instead, change embraces the idea that when we challenge the world around us with new ideas - new innovations - we evolve. 

What's more important yet is that we continue to push those boundaries. Just like the world never stops turning, we never stop changing. We learn to appreciate that what's better in the moment, isn't an end-all, be-all solution.

Take time to make changes. Bike to work, use a motorless mower, recycle. If it's not a hassle to take time to brush your teeth, why would it be difficult to always keep reusable bags handy?

Walk a different path. Don't try to be something you're not. Don't try to be the next Google. There's already a Google. Take the road not taken. 

Plug in to the world. Plug into the choices you're making. Plug into what may be a solution for everyone, and not just what benefits the individual in the moment.

Focus on the future. There is no greater cause or inevitability than our future. We can explore the past and the present all we desire, but the future marches on, with or without us.

Do what you can, when you can, how you can. Observe. Learn. Change. Grow. And when someone says:  because we've always done it that way, ask, Why?

Wednesday, July 24, 2013

Better Marketing Through Change

In Marketing, if you're not changing everyday, you're failing yourself and the business or organization you represent. Marketing is about sharing, internally and externally, to help your business grow. And the best way to share is to adapt and change with the ever-evolving Marketing landscape.

This type of change might seem expensive or daunting to think about with everything that's out there (and on the horizon). However, changing with Marketing trends in today's business climate is not only necessary but also unavoidable. Adopting newer technological tools & resources will help ensure Marketing success by:

  • Streamlining employee happiness, nurturing the desire to stay and grow with the business or organization.
  • Providing worthwhile resources for all employees to better the overall business model, processes, and practices.
  • Letting the customer know you care about the products and / or services you provide and that you are leveraging all of the Marketing resources you can to better their experience.
So how do you stay on the cutting edge of marketing yourself and your business or organization? Here are just a few ideas:

Be an innovator. Be on the innovative and early adoptive side of technology to help gain market share. Be the person, be the business, that represents the best of what's out there and shares in the effort of what is yet to come to make the market better.

Stay in tune with Marketing trends. Read daily about Marketing trends and write about your take on incorporating newer Marketing tools and resources as they relate to your market or industry. When was the last time you commented or shared a blog or news story that had nothing to do with your market or wrote a white paper that has everything to do with your industry?

Be a beta user. You don't have to take on every new Marketing resource out there. There isn't one perfect CRM (Customer Relationship Management) resource or smartphone or tablet that fits every business in every market in every industry. But there's no harm or misspent time in being a beta tester of multiple options to see which one(s) fit you best.

Change is not a burden; it's a gateway to our future. What technological tools and Marketing resources do you find most useful today and which ones are you excited about integrating tomorrow?

Monday, May 13, 2013

Marketing Your Super Powers

From R.E.M.'s hit song, "Superman", to the much adored, Oh the Places You'll Go!, we are constantly reminded of how much impact each of us can make on others. Marketing streamlines this thought pattern and gives a reason to make our interactions with others more meaningful.


Effective Marketing is like having a superpowerIt's not just about what you know. Knowledge without being shared is just useless information ready to be forgotten. Marketing is a reflection of how our actions make the world a better place.

Marketing focuses on your strengths, personally and professionally. Each of us possesses a special talent. Sometimes we know it well, and sometimes it's hidden from us just waiting to be discovered. Either way, once we are in touch with our inner strengths, we can apply them as key motivators for our marketing success.

Practice Transparent Marketing. Marketing isn't about what you have done or where you are now. It's about where you are going, as a person and as a business. Sure, we take what we know and we apply it, but we also have a responsibility to grow and, in turn, help others grow. Our super powers must then be used for the Social Good, and our marketing has to reflect this.

Find Marketing guidance from the Scientific Method. In Marketing, we think, we act, and we grow just as we hypothesize, research, and test to find appropriate Marketing strategies. And, just like the ever inward and the ever outward studies of scientific thought, we should always analyze and research new ways to improve upon our methods.

Marketing has a steady gaze toward the horizon, always read to put the future in focus. And just like entrepreneurship, innovation, and technology, Marketing revolves around forward thinking. It changes the world we live in and makes it a better place.

Set your sights on your future. Where is your marketing taking you?