Showing posts with label development. Show all posts
Showing posts with label development. Show all posts

Wednesday, April 11, 2018

Trustworthy


We may not always agree with decisions made by others, but we should always strive to work with those decisions. In some cases, this does mean finding ways to work without them.

But if we always operate with integrity, passion, and kindness, our agreeing with others has little impact on our successes. People tend to always work for, buy from, coordinate with people they trust.

This is especially true when choosing to recommend others. To be referred is the ultimate test of being considered trustworthy. Where trust is concerned, our ability to work with others is the lifeblood of our success. 

Tuesday, October 20, 2015

Don't Be A Tool, Be A Resource


With all the tools we have at our disposal, the greatest one lies just behind your eyes and between your ears. Your thinking self. Your mind. Your mind provides you with the ability to transform thought into memory, and long term memories into constant resources.

Taking this all a step further, we're not only resources to ourselves but to others as well. Our ability to think interpersonally helps drive us to be all we can be. We weave ourselves into the tapestry of our lives and our business. 

In business though, it's not enough to want it, you have to sell it. You have to ask:  Am I a tool or am I a resource? Am I acting for the sake of what somebody wants or expects, as quickly and long forgotten as a unitasker, or am I the resource:  the person always remembered for contributions to peers, to the industry, and ultimately, to the world-at-large.

Be a resource for your peers.


Helping them understand a different point of view, helps everyone. And since not everyone learns the same way, read, write, & explore new ways to envision the world around you. 

Be a resource for your business plan.

Walking the straight and narrow is a helluva lot easier than making waves, but that doesn't mean we shouldn't splash around. Take an innovative approach to your business model.


Be a resource for your customers and clients.

Today's customer may want a quick fix, but that's not all they want. They want to know more. They want to be more. They want to inspire and be inspired. And since you're the customer too, help others be the game changer you want to be.

Be a resource for your industry.

Profit keeps the business model alive. Given. But when you put money first, you've burdened the industry with the chore of ignoring you for fear you're always trying to sell something. When, in fact, all you're trying to do is be the change you want to see in the world.

Be a resource for the World.

We live, every moment, with each other. And at the end of the day, we can sell for the sake of profit or we can sell whatever makes the world a better place to live in, now and in the future. Reinvent sales and change the story.

Be a part of the story. It's your story. And whether you choose to or not, it doesn't matter because you're already a part of the world around you. Be yourself, but be the best version of yourself. Ready. Set. Go.

Tuesday, March 10, 2015

Marketing Reminds Us

You've achieved success and earned the privilege of meeting your customer. They've come in, contacted you, or expressed interest in your product or service. So? What's next? 

Unlike sales, marketing is your first opportunity to demonstrate what you offer. It gives you the chance to set yourself apart from others. Because of this, marketing is as much a reminder for you as it is for anyone else.

Marketing reminds us of who we are. Think about who you were yesterday. Think back a year. How about ten years? You're not the same (or at least I hope you're not). You grew. Your business grew. Appreciating we all do, why would you offer the same conversation today that you did yesterday?

Marketing reminds us to innovate. Research & development are as vital to our collective successes as they are to us individually. Continuous improvement strategies help us improve and realize our goals. But it's our innovations that keep the conversation going. 

Marketing reminds us that we're never alone. Individuals and groups reach out to others to grow. Individually, or even as singular business model, we may offer a well conceived product or service, but it's through organizational & industry alliances that we really make a difference, for ourselves and others.

Marketing never stops. Marketing is the reminder.

What does Marketing remind you to do?

Saturday, June 15, 2013

Don't Get Caught Marketing With Your Pants Down

Being transparent in marketing and business is critical. This is especially true considering the public perception of your Marketing is (or at least, should be) found throughout the business model. However, it's equally important to never get caught with your pants down in Marketing.

People today are plugged in everywhere they go. Their digital quick capture cameras and social media smartphone apps are ready and waiting to have a reason to post your dirty laundry. So, unless you have a PR department or consultant on staff ready to play spin doctor, it's important to protect your transparent self and your business as much as you can. Here are a couple of tips:
  • Be prepared with a Marketing Plan and marketing strategies that are meaningful and purposeful to you, your staff, your market, & your industry. Marketing strategies should easily be assessed, evaluated, and streamlined every year when the Marketing Plan is revamped.
  • Don't get left behind technology-wise. Spending too much time trying to catch up with the latest technological trends long after they've had their hay day, hurts staff productivity and, ultimately, eats away at the bottom line of revenue.
  • Always strive to be on the cutting edge of innovation. This doesn't meant that a business needs to have a Research & Development team. It just implies that your business is perceived as the one of the first in your market or industry to incorporate innovative business tactics.
  • If you say you're going to do something, then do it. Empty promises & white lies always have the potential to tarnish the public perception of you and your business. This is applicable at all levels, for all personnel, and at all stages of the business model. This will help solidify you as a thought leader.
What marketing strategy tips or suggestions do you have that help a business from getting caught with their pants down?

Monday, January 21, 2013

Using the Scientific Method to Better your Business


Through the scientific method:  ideas are created, observed, and postulated resulting in a theory or set of theories to test potential results.  These results are then refined, adjusted, or revised to show advancement in thought.  Unlike the scientific method though, I have encountered a lot of projects in business that were stymied by the end result being recognized as the end of the project.  This limits the possibilities for any business to better serve their customers.

Rather than looking at a project as an end goal, look at it as a task to continuously work on.  For example, if you are a restaurant owner, this might mean not only taking into consideration just how clean a restroom is but also to make sure that the hand soap doesn’t smell chemically or that paper towels don’t leave a bad odor on your hands.  Over time, you might also consider a forced air hand dryer to be environmentally conscientious or perhaps adding hand lotion.

Any business can can fortify healthy business strategies by taking lead from the scientific method.  This doesn't necessarily mean hiring a research and development team, but it does mean pursuing continuous improvement as a best management practice.  Here are some big picture considerations that you may be already be practicing and just need to revise and revamp:
  • One and five year Business Plan updating cycles - with technology taken into consideration alone, updates are inevitable. Business Plans in your head are just good ideas waiting to be forgotten
  • Twice yearly staff reviews - you may already have a system in place for staff reviews, if not just through impromptu conversation, but when was the last time you reviewed your own actions?
  • Weekly or Monthly Staff Meetings - by staff, I mean that all staff (from ownership and management through reception and part-timers) should be part of this meeting Everyone should feel that their thoughts and opinions matter.
  • Customer surveyswhether it's a casual conversation or an emailed survey, consistent surveys throughout the year to evaluate your customers' wants and needs will help to secure success