Showing posts with label community. Show all posts
Showing posts with label community. Show all posts

Tuesday, August 7, 2018

Celebrate Success With A Reboot

Success! We all crave it and love to celebrate it. But after the party ends, perhaps that's an ideal moment to reboot and hone in on what you can do better yet.

Rebooting offers us the opportunity to discover better strategies to improve our lives and our relationships. Consider the movie version Tony Stark from The Avengers. He goes from carefree, burger-gorging playboy, to growing through the many phases of just being IronMan, and, ultimately, into the blueberry-eating, sustainable design-building hero of The Avengers.

But the story doesn't stop there. Tony continues to re-define himself, his team, and relationships. Each success becomes a jumping off point for the next venture. Individuals like Richard Branson and Elon Musk do the same, and global enterprises like Google and Amazon are no strangers to this way of continuous improvement. Continuous improvement exercises are at the core of many successful organizational models globally. Strategies like Kaizen (改善) are also often employed and embrace activities that continuously improve an organization's complete infrastructure involving all employees, from the CEO to the people on the assembly line or in the field.

Celebrating the win is never more important than the action that led you there and certainly not as critical as what you do next - this being as true for science and business as it is for politics and sports. But, if your main objective is to win, well, then, you've already lost. 

Winning is only a stepping stone. If you're not talking about the next big thing, then you're talking about the wrong thing. It's about the long game. It's about healthy, sustainable living over brand and personality. It's about standing on the shoulders of giants and reaching ever higher. It's about change. Progress takes change.

So at the end of the day, by all means, celebrate your successes - frequently and happily. But when you get the chance, reboot and set the tone for our shared lives tomorrow.


Saturday, November 26, 2016

Embracing The Local Market's Inner Customer

On any given day, embracing a specific market's customer is supremely more important than considering the customer-at-large. The local customer, with their personal preferences grounded in the every day world they live in, can be the most meaningful key performance indicator in determining the overall success of a business.

Even a mom and pop shop on Small Business Saturday can learn something from their larger corporate brothers and sisters. An REI in Albuquerque, New Mexico, where the focus of living outdoors is literally achieved right outside the front doors, is entirely different than the REI in Plano, Texas, where, unless you're doing some urban backpacking, you have to travel just a little further out. Each store's appearance may seem the same, but the customer experience and general atmosphere is entirely different.

How a business interacts with their most immediate community is also a huge indicator of success. Are they active in local community events and government affairs? Yes, Corporate Social Responsibility is huge factor here, but it goes beyond that. The local community requires something different from any local business, no matter how large or small or corporately driven and regardless of the business-to-business considerations.

A business' involvement in the local community is, and should always be, inspired by something completely different and relative to the part of the world that that business serves. The takeaway isn't the revenue generation itself, but how a business' investment in the community is perceived and ultimately shared, locally and globally.

What are your thoughts on the customer experience where specific markets are concerned?

Sunday, January 20, 2013

Little Things That Grow Business & Change the World

What Social Good programs does your business and staff practice daily? Recycling efforts, community volunteering, and other social good programming are all noble and necessary, but completely negated if you don't have your whole team on board.  From C-level executives to part-timers, every team member should constantly be involved to maintain social good best management practices. 

This isn't an original thought. It is, however and unfortunately, one that we need to keep reminding each other of on a daily basis.  In business, it's easy to get caught up in maintaining budgets in an effort to be fiscally responsible, and then, in turn, to forget our fiduciary responsibilities to ourselves, our staff, our customers, and the world of tomorrow by not living healthier lifestyles, especially in the office.

We have to go beyond just setting out blue trash bins for cans and bottles.  Instead, remind the entire staff in your regular meetings about the importance of cutting back on their use.  You can't make your staff eat or live better, but you can keep reminding them with positive, encouraging processes.  

  • Establish fiscal line item budgets to maintain social good efforts or increase the one you might have already.  This is a big pill to swallow, especially when you're off the financial mark and in the red. When you and the staff are practicing social good programming more often, then everyone starts to feel better and, ultimately, happier.  
  • Keep yourself updated with up-to-date news and healthy / sustainable living trends.  Staying informed is not only vital to personal and business growth, but it also shows your staff & your customers that you care about an ever evolving world.  
  • Get creative!  Try something new.  Try something different.  But, don't stick to one path. There is no one answer but there is always a better answer.

Your staff, customers, prospects, and business partners will notice these social good changes and will feel better about working with you.  These little things add to your business and marketing strategies and allow your business to grow.  The ROI is hard to see, but that doesn't mean that it's not there.  

Wednesday, August 29, 2012

The Internet is the Conduit of Social Change

Has there been one day in the last week that you haven't accessed the internet? How about the last month or even year?

When I went to college in the early 1990s, the internet was not yet available on my campus' library computers. The only thing plugged in to the computers were the dot matrix printers that were ready to send dozens of students into a litany of profanity that would make The Old Man in A Christmas Story blush. Cell phones were an alien concept to most people and those that did have "mobile" phones had to use two hands to manage the weight.  

Internet Timeline created by Miguel Todaro, www.migueltodaro.com
I only a knew a few people that were majoring in Computer Science, and the INTERNET was just making public appearances on larger campuses. Since those formative years of my life, I don't know if I'm more amazed that the power of the internet has grown so much or so fast. Both are mind boggling considering that was only 20 years ago.

Today, we each use the internet daily for multiple personal or professional purposes. And even if we aren't accessing the internet through our personal or work-related smartphone, tablet, or laptop, you can be certain that you will be impacted by that the person using it beside us.

What each of us says across the internet and the social media universe matters.

Individually

For the individual this may mean connecting with a person, cause, or job that he or she may not otherwise find. Whether it's an argument provoking sentiment on facebook or a well thought out white paper, what we say is potentially awakening a connection in the world you may not know - but should.

Community Sharing

Our daily interactions on the Internet go far beyond connecting individuals. For communities, locally and nationally, the internet gives us the chance to see, learn, and grow from the successes and failures of others.

Worlds Colliding

When we connect and interact as one world, this gives us the chance to “fight for the future" and "boldly go where no man has gone before”. The science fiction of yesterday creates the technologies we use today with the internet as the conduit. Both Science Fiction and Science explore two of humanity's greatest reaches - our inward search to acquire knowledge in the universe as we know it and our outward search to share knowledge to make this world a better place to live.

The world is growing rapidly, and the internet can be our greatest asset to connect. How can we better leverage the internet to make more positive connections?