Showing posts with label albuquerque. Show all posts
Showing posts with label albuquerque. Show all posts

Wednesday, February 13, 2013

Marketing Habits I Learned from Writers

It seems everyone threatens to write a book at one point or another, and self-publishing a book seems to be the talk of the town lately.  From newcomers with a story they're itching to get off of their chests, to more suggestive non-fiction pieces like Guy Kawasaki's, APE: Author, Publisher, Entrepreneur - How to Publish a Book, the writing world is changing. To quote Mark Coker, Founder of Smashwords: "We're in the early stages of a full scale publishing renaissance."

My wife, Dannie M Olguin, has been writing her whole life and within the last year, started publishing short story ebooks under a pen name. Dannie is also almost done with one of her life-long ambitions of writing at least one novel and having it published.  She's still trying to decide whether to pursue traditional publishing or follow the route of self-publishing.

This whole experience with Dannie has taught me a lot about self-publishing. Even more importantly, as a marketer, the experience has taught me about the writing process. There are many lessons I picked up from the writing process, but two that stand out in comparing and contrasting Writing & Marketing are:

Building a Plan
The best marketing lesson I gleaned was from the outlining process. Outlining a story and outlining a Marketing Plan hold similar concepts.  Both help get the ideas flowing and the balls rolling. And, eventually, the story's outline & the Marketing Plan outline develop a life of their own.

All About the Numbers
One of the more interesting writing habits revolved around accounting. I'm not referring to the revenue generation, although, let's face it, even writers love to get checks. I'm referring to the daily word counting and total word count that writers use to gauge productivity. It is uncanny how this compares to budget planning versus profits from actual revenue.

In two industries where content is king, it is amazing just how similar a path marketing and writing follow. Both morph through a process of continuous improvement, and the result of the final product must be masterfully creative enough to engage an audience.

What marketing strategies have you improved by comparing your business to other industries?

Monday, October 29, 2012

Leveraging Marketing for You & Your Business - Marketing Classes

Leveraging Marketing for You & Your Business - Marketing Classes in Albuquerque

posted by Stirling Morris

CLASS TITLE:  
INSTRUCTOR:  Stirling Morris
stirlingmorris@marketintegrations.com
505-750-2210
Market Integrations | Marketing Development & Communication Management
LOCATION:Tech Love
3901 Central Ave NE,
Albuquerque, NM 87108
CLASS DATES & TIMES:

COST:

$25 per class / per person

Payment can be made at the door by cash, check, or credit card and registration at the links above or below is preferred.
Dates and times are noted on each class below; classes will be be held every Thursday; if you miss or cannot make the Thursday class, the same class will be held the following Tuesday; no classes will be held the week of Thanksgiving; we will re-run all of the classes after the New Year for TBD dates and times

CLASS DESCRIPTION
The overall intent for these classes is to demonstrate effective Marketing actions & strategies to create and develop a business’ Marketing Plan for future business growth.  The course will address current marketing trends & options, integrative marketing communication methods, and tools & resources to analyze and manage marketing efforts, and strategies for continuous improvement.  Small business owners and individuals interested in improving their general marketing acumen will benefit most from these classes.
About the Instructor
Stirling Morris, is Owner and Marketing Executive for Market Integrations, www.marketintegrations.com, a Marketing firm based in Albuquerque, New Mexico.  For over the last decade, Stirling has been involved in Business Development, Sales, & Marketing.  Stirling has also worked as an Educator as well as holding a few key Management and Senior Management positions for multi-million revenue generating businesses. Market Integrations provides Marketing Development & Marketing Management strategies that can be applied in any market and any industry.  

REQUIRED MATERIALS

  • Something to write with and on
  • A laptop is preferred but not required; bring a charger
  • Internet connection at home or work is required for homework

Class 1:  An Introduction to Marketing Today

Intro to Mktg | Leveraging Marketing for You & Your Business


Class 2:  Marketing Your Business Starts with Marketing You

Marketing You | Leveraging Marketing for You & Your Business



Class 3:  Reinforcing Marketing with Social Media Business Pages

Business Mktg Pgs | Leveraging Marketing for You & Your Business


Class 4:  Developing & Integrating an Effective Marketing Plan

Integrate Mktg Plan | Leveraging Marketing for You & Your Business



Class 5:  Great Marketing is a Process of Continuous Improvement

Continuous Improvement to Marketing | Leveraging Marketing for You & Your Business




Leveraging Marketing for You & Your Business - Marketing Classes in Albuquerque - Market Integrations

Friday, October 19, 2012

Connecting Across the Social Media Universe

A majority of the people I work with are small business owners. One of the most common concerns I hear about revolves around how to manage all of their social media marketing efforts in the most time efficient manner.  

My response typically involves explaining the difference between Social Media Marketing and Social Media networking. Both involve relationship building, and both are crucial to business success. However, Social Media Marketing is about helping the business as a whole grow, whereas Social Media networking is more about helping the individual grow.  

Focusing on Social Media networking is a great place for small business owners to start. It sets the stage for personal growth, but it can also lead to establishing the individual as a thought leader. So how does an individual make the most of Social Media networking? 

Be Accessible

Recently, I communicated with a friend of a friend through facebook messaging. She is applying for a position that requires knowledge of social media marketing, and she wanted to know if I had suggestions in how to show the employer that she possesses solid Marketing acumen. I looked for her Linkedin profile and couldn't find her. I then asked if she could forward me the link for her Linkedin profile; she never responded. Additionally, I sent a facebook connect request. She told me that she didn't like to connect with people she didn't know online.

The first step of effective Social Media networking is being accessible. Employers, customers, professional acquaintances - anyone and everyone should be able to see your personal and professional profiles across social media platforms. As a small business owner, you are your business' first and best marketing resource. Chris Brogan & Julien Smith refer to this concept in their collaborative book and now coined phrase, "Trust Agents". Other terms exist as well including "thought leader" and "expert", but what is most important is that this is how others perceive you and not how you should refer to yourself.

Participate

Years ago, when I first became actively involved in construction, I started noticing CSI and other initials behind various people's names. As it turned out, being a CSI (Construction Specifications Institute) member was held in high regard by construction industry professionals. Moreover, other certifications one could get through CSI were held in even higher regard because they demonstrated a person's knowledge of the construction industry and a thorough understanding of the construction documents.

I also started seeing that people (including an ex-employer) were paying dues to be able to use the initials but then never participating. Yeah, sure, they might show up at an event or two throughout the year, but they would never volunteer to be on committees or boards.

Social Media, like industry specific groups, isn't just about connections; it's about how you engage with other social media participants. With social media, the old adage, "if you're not part of the solution, then you're part of the problem" holds true. If you only have social media profiles because everyone does, then you're only creating online clutter. Why would anyone want to connect with someone who only wants to friend, circle, or follow other people to build up their contact list but then not engage on any level?

There are various ways to actively participate online: posting questions and articles that you think others might glean knowledge from, joining groups and giving insightful perspectives, writing white papers / technical papers for your industry and sharing them, and blogging are all great ways to stay engaged and involved. 

Building Relationships

Whenever I connect or am asked to connect with a person on one social media platform, I always cross reference their name across other platforms. There are several reasons to cross reference, not the least of which is determining if they are spammers or a real person or business entity. I also do it to see how innovative they are. Lately, my measurement tool has been Google+, the largest, newest social media platform. If a person is on facebook but not Google+ and they claim to be a progressive thinker, I have to wonder if they're being truthful.

Not all social media platforms function the same way or serve the participants in the same ways, but all of them can be used to build meaningful relationships. Additionally, there's no reason you can't have business messages on facebook and playful banter on Linkedin. And now, with smartphones and tablets, there's definitely no reason that concise communications can't be achieved through instant messaging on social media platforms as opposed to, say, emails.

Connecting across the social media universe is a rewarding and life-enriching experience.  It has become just as important as networking face-to-face; not more important, just another great step to successful relationships. Whether you're a student looking to learn from a business professional in your field of study, a product representative looking to connect with an architect across the country, or a follower of a blog from someone on the other side of the world, online connections set new bearings for relationships.  

Thursday, October 18, 2012

Marketing Class Meet & Greet in Albuquerque!


Marketing Class Meet & Greet in Albuquerque!

Market Integrations & Tech Love are partnering to offer Marketing Development Classes in Albuquerque!

Marketing Class Meet & Greet 

with Stirling Morris, Owner of Market Integrations, Marketing Instructor
and Tom Carlson, Owner of Tech Love & NM PCMD

Have you ever wondered, "What's the difference between a Google+ page and a Google+ profile?"  Or "What the heck is Google+ and how can it possibly benefit my business?"

Come meet Stirling Morris of Market Integrations on Tuesday, October 23rd at 5:30 p.m. at Tech Love, 3901 Central Ave NE, find out what he has planned for the upcoming Marketing Classes, and discover ways to improve your business' Marketing Strategies.  This Meet & Greet event is free!
Stirling Morris, Marketing Executive

Market Integrations | Marketing Development & Communication Management

Marketing for Beginners

No matter how proficient you may feel in marketing, marketing resources change as often as the computers, smartphones, and tablets that carry them. Learning how to integrate an actionable Marketing Plan with effective Marketing Strategies will help youand your business evolve through a process of continuous improvement.

More advanced classes coming soon!

Although the focus of this Meet & Greet will be to discuss the current class objectives and to learn about the instructor and the venue, information about more advanced classes is coming soon.  Private orcustomized marketing tutoring is available now!

General learning objectives will revolve around:

Classes are planned to begin on or around October 30th with pricing and exact dates and times to be announced at the event.  There will be options for lunch-and-learns as well as evening classes.  You do not have to attend the Meet & Greet event to participate in the classes.

Interested in this Meet & Greet?  Please register on facebook at:  https://www.facebook.com/events/442475045794498/?context=create

Light refreshments will be provided by Tom CarlsonTech Loveand NM PC MD, servicing Mac and PC systems in New Mexico since 1987!

You won't feel a thing! NM PC, MD, You won't feel a thing!
Marketing Class Meet & Greet in Albuquerque! - Market Integrations

Friday, October 5, 2012

Marketing Strategies Are Only Part of the Marketing Plan

In my marketing experiences, I find it scary how often businesses don't have a formalized written Business Plan, much less a formalized Marketing Plan. I talk to a lot of business owners, particularly small, that say they have it all up in their head. But how can a business be effective without a standard to measure themselves by?

As part of a formalized, written Business Plan, the Marketing Plan (a supplemental, formalized written document supporting your Business Plan) sets the precedence for the year's marketing goals.  At a bare minimal, a solid Marketing Plan will include objectives and strategies to measure the results.    Assessing and evaluating the results for financial and inter-departmental alignment is also important to revamping a Marketing Plan, but these considerations are completely dependent on a business' planned aims and Marketing Strategies.


Like other small and independent business owners, I make lots of mental notes in addition to more carefully, thought out marketing strategizing. In today's evolving marketing world, however, this is not enough.  It is necessary for businesses to review and manage their marketing strategies, objectives, and action items daily or even multiple times a day.  

A basic outline of meaningful Marketing Strategies should at least include:
  • having a predetermined tracking & measurement system in place
  • analytical resources to measure audience engagements & marketing trends
  • a system of interpreting these trends and engagement measures for re-alignment and continuous improvement
With these and any other effective Marketing Strategy considered, revamping the overall Marketing Plan can be part of revamping the Business Plan which at least needs to be annually.  If a business has the personnel to make Marketing Plan adjustment more often, there are ideal times. These vary by market and industry, but might include:
  • Nationally recognized holiday, election, & vacation seasons
  • Changes in principal personnel and key decision makers
  • Significant market and industry changes that might have major financial or legal ramifications
Changes to the Marketing Plan in these situations need to be assessed and revamped both before and after these adjustment periods.  More importantly, these changes assume that a business, business owner, or key decision makers are in touch with their market and industry enough to see the need for change ahead of time and act accordingly.

Managing Marketing Strategies is just as critical as developing a Marketing Plan.  However, it is important to understand the difference between having effective Marketing Strategies and having those strategies support the Marketing Plan.  Understanding this distinction will help a business make timely & effective determinations that impact the overall Business Plan.

Marketing Strategies Are Only Part of the Marketing Plan - Market Integrations

Friday, September 28, 2012

Social Media Marketing Classes at TechLove Coming Soon!

Social Media Marketing Classes at TechLove Coming Soon!

posted by Stirling Morris
Market Integrations is partnering with TechLove to offer beginner, intermediate, and advanced Social Media Marketingclasses in Albuquerque!

Located just east of Nob Hill, TechLove is a great venue for these classes.  The facility offers the Albuquerque community a place to share their love for technology, innovations, business, music, and art.  

Find more information about TechLove visit them at www.techlove.us, and for more information about the Social Media Marketing classes dates and times, subscribe to Market Integrations Events.  

Social Media Marketing Classes at TechLove Coming Soon! - Market Integrations

Friday, September 21, 2012

Thursday, September 20, 2012

P.I.E. in the Sky Event, Sponsored by Market Integrations

P.I.E. in the Sky Event, Sponsored by Market Integrations - Market Integrations


On the heels of NASA’s Curiosity landing on Mars, JJ’s Pizza in AlbuquerqueNM has announced that they have plans to launch the first pizza into space. The event, named P.I.E., Pizza in the Exosphere, will take place at 8:00 am on Sunday, September 30, 2012 at an undisclosed location in Albuquerque.

Justin Salazar, owner of JJ’s Pizza, summarizes his plans for launching a pizza pie into the
exosphere: “The JJ’s P.I.E. (Pizza in the Exosphere) Team will launch a pizza from Albuquerque into
space. Using a weather balloon with a camera mounted in the payload, we will capture an image of
the pizza in space. The payload will descend on a parachute. A GPS device will allow us to locate the
payload when it lands.”  Justin is planning on creating a video of the event to post online.  However, he welcomes people contacting him to visit the launch site.

For more information, contact Justin at JJ's Pizza at, 505-883-6962.