Showing posts with label CRM. Show all posts
Showing posts with label CRM. Show all posts

Wednesday, July 24, 2013

Better Marketing Through Change

In Marketing, if you're not changing everyday, you're failing yourself and the business or organization you represent. Marketing is about sharing, internally and externally, to help your business grow. And the best way to share is to adapt and change with the ever-evolving Marketing landscape.

This type of change might seem expensive or daunting to think about with everything that's out there (and on the horizon). However, changing with Marketing trends in today's business climate is not only necessary but also unavoidable. Adopting newer technological tools & resources will help ensure Marketing success by:

  • Streamlining employee happiness, nurturing the desire to stay and grow with the business or organization.
  • Providing worthwhile resources for all employees to better the overall business model, processes, and practices.
  • Letting the customer know you care about the products and / or services you provide and that you are leveraging all of the Marketing resources you can to better their experience.
So how do you stay on the cutting edge of marketing yourself and your business or organization? Here are just a few ideas:

Be an innovator. Be on the innovative and early adoptive side of technology to help gain market share. Be the person, be the business, that represents the best of what's out there and shares in the effort of what is yet to come to make the market better.

Stay in tune with Marketing trends. Read daily about Marketing trends and write about your take on incorporating newer Marketing tools and resources as they relate to your market or industry. When was the last time you commented or shared a blog or news story that had nothing to do with your market or wrote a white paper that has everything to do with your industry?

Be a beta user. You don't have to take on every new Marketing resource out there. There isn't one perfect CRM (Customer Relationship Management) resource or smartphone or tablet that fits every business in every market in every industry. But there's no harm or misspent time in being a beta tester of multiple options to see which one(s) fit you best.

Change is not a burden; it's a gateway to our future. What technological tools and Marketing resources do you find most useful today and which ones are you excited about integrating tomorrow?

Wednesday, March 13, 2013

Business Development: The Bridge Between Marketing & Sales

How do you define Business Development?

Whenever I talk or write about Business Development with small (or even medium sized) business owners and representatives, they frequently ask: what is business development? It's amazing to me how many business folks, from owners to managers to sales & marketing representatives, have varying opinions on what it is and what it means.

The term has been explored by the always insightful marketing guru, Seth Godin, and even Forbes over the last few years, but even they refer to it as business puzzle yet to be fully realized. Perhaps it's because Business Development is a relatively newer term. Or maybe it's that there are few books or college courses that even address what it can mean to any business in any given market or industry. What is certain is that Business Development has moved beyond just being the latest buzz term. It has planted itself firmly in Marketing efforts, Sales Cycles and, ultimately, Business Plans regardless of the unsolved mystery of what it really means.

In it it's simplest form, Business Development is the bridge between Marketing & Sales. Most of this transition has been made easier with our online communications and especially CRM (Customer Relationship Management) resources. With CRMs - even the free options - Sales representatives can record their activities as leads migrate from traceable Marketing & Advertising efforts.

It's not enough just to record your Marketing & Sales efforts. Businesses, large and small, have to monitor their Business Development activities, analyze the data, and provide reports with meaningful information for Continuous Improvement (another fashionable buzz term.) Continuous Improvement is the underlying link between creating improved customer relations, employee satisfaction and work habits, and Business & Marketing Plan development. Or in simpler terms, Business Development on the front end and continuous improvement on the back end.

Implementing Business Development strategies is a key to maintaining an effective revenue. It is the gateway transitional element carried forward from your initial Marketing & Advertising efforts to give purpose, meaning, and structure to the Sales Cycle. It is because of Business Development that successful businesses are able to move and think beyond the Business Plan for purposeful Continuous Improvement.

What Business Development strategies have worked best for you?