Needing a Marketer is Like Needing an Accountant

posted Feb 8, 2012, 5:40 AM by Stirling Morris
For a business to grow and be successful, you have to hire specific people to do specific tasks.  This means hiring full or
part-time staff to manage key areas of your business operations.  But, sometimes outside assistance is needed.  Tax accounting is a great example of this thought.

When it comes to financial accounting, you can manage your accounts payable, accounts receivable, and payroll internally.  However, when it comes to tax accounting and financial reporting, we hire or contract with a professional.  Marketing isn't that different.  

Marketing is how we tell our story to our customers.  Sales are dependent upon it.  Your base operations would not exist without it.  And, just like tax accounting, marketing is often performed best by a professional.  

There are two primary reasons you should consider hiring or contracting with a marketer:

You can't do it.  You don't know how.  You don't have the time.  Name your reason, give your excuse, but the bottom line is we hire certain team players because we don't know how to do it.

You don't want to do it.  Could you do it?  Sure.  You could stay abreast of all of tomorrow's marketing trends and the paths to get you there.  You could add yet one more business operations task to your daily activities calendar to keep you up at night.  You could study to be a CPA too.  But, do you really want to?  Yeah, me neither.

You need a Marketer like you need an Accountant.  

What business operational areas would you rather outsource than perform internally?
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