With all the tools we have at our disposal, the greatest one lies just behind your eyes and between your ears. Your thinking self. Your mind. Your mind provides you with the ability to transform thought into memory, and long term memories into constant resources.
In business though, it's not enough to want it, you have to sell it. You have to ask: Am I a tool or am I a resource? Am I acting for the sake of what somebody wants or expects, as quickly and long forgotten as a unitasker, or am I the resource: the person always remembered for contributions to peers, to the industry, and ultimately, to the world-at-large.
Be a resource for your peers.
Helping them understand a different point of view, helps everyone. And since not everyone learns the same way, read, write, & explore new ways to envision the world around you.
Be a resource for your business plan.
Walking the straight and narrow is a helluva lot easier than making waves, but that doesn't mean we shouldn't splash around. Take an innovative approach to your business model.
Be a resource for your customers and clients.
Today's customer may want a quick fix, but that's not all they want. They want to know more. They want to be more. They want to inspire and be inspired. And since you're the customer too, help others be the game changer you want to be.
Be a resource for your industry.
Profit keeps the business model alive. Given. But when you put money first, you've burdened the industry with the chore of ignoring you for fear you're always trying to sell something. When, in fact, all you're trying to do is be the change you want to see in the world.
Be a resource for the World.
We live, every moment, with each other. And at the end of the day, we can sell for the sake of profit or we can sell whatever makes the world a better place to live in, now and in the future. Reinvent sales and change the story.
Be a part of the story. It's your story. And whether you choose to or not, it doesn't matter because you're already a part of the world around you. Be yourself, but be the best version of yourself. Ready. Set. Go.