Friday, October 17, 2014

Social Media Teaches Us

In Marketing, it's important for business owners, small in particular, to integrate and aggregate ideas as much as possible, as soon as possible. Your time is valuable. And, since you can't avoid Social Media Marketing as a necessary business development tool, it's important to remember that Social Media teaches us to:


Deal with opinions:  You're going to have them and that's okay. How you express or respond to them is another story. Don't dismiss the bad in favor of the good, and always, always respond to everyone and every situation.

Call everyone out:  No one likes being called out, but we all need to be. There are plenty of examples of this thought but certainly nothing more comparable than being a parent. Managing a business is a lot like being a parent.

Recognize the youngest person in the room:  Well, young may be relative, so how about:  recognize the person with the freshest idea at the time - not necessarily the best idea, but certainly the newest & the boldest - even if it's as quickly dismissed as it is heard.

Most importantly, it's critical to stay on the innovative & early adoption side of technologies, tools, & resources. This is true even if you have a dedicated team managing marketing and influencing your brand. And all of this is just the start because Social Media Marketing never sleeps and never stops. 

What does Social Media teach you?