Tuesday, September 9, 2014

Social Change: The Human Condition Of Business Modeling

Gazing upon the world we have built, and tripping on the stumbling blocks of the haves and the have nots, does the world of business and economics have it backward? As a whole, our commercially driven world creates & sells products and brands first with a secondary focus on volunteerism, social change, and adequate responsiveness to real world needs.

Certainly honest efforts are being made to make a human capital drive more sustainable. TEDTalks, STEM programs, and other similar organized efforts are the inspiration of so many of tomorrow's global business, organizational, & political leaders. But even with all of this tremendous effort, the players in these situations know if they don't maintain public interest, then they, and the people they inspire, will eventually falter.

So how do we avoid creating our own social change villains while maintaining the costly weight of worldly needs? What do I need to do and how do I get there become critical questions, but they focus too much on the individual.

What if, instead, we followed the lead of social change leaders like Richard Branson or Elon Musk and explored the human condition of business modeling? What if we spent more effort supporting entrepreneurial mindsets focused on changing the world and making it a better place without that ever-glowing dollar sign being the ultimate signature of profit?

What questions are most important to you when addressing social change?