Tuesday, July 22, 2014

Online Engagement: A Brief Sales Perspective

I was recently asked how I leverage Linkedin as a sales tool. Since we all sell something, I realized that a lot of my thoughts could relate to most online engagement. Here are some highlights when leveraging online engagement as a sales tool: 

Feeling Comfortable Online
It's important to have a particular comfort level with both social media engagement and even social media marketing in general. I have been leveraging the finer attributes of many social media platforms for a few years now, and so I am able to easily stay up to speed as they evolve.

Transparency in the Marketplace
I believe you can be 100% transparent in your personal convictions while maintaining a positive professional demeanor. This is more of a delicate art on Linkedin than the often crude, unforgiving nature of facebook or the relentlessly rolling feeds on Twitter, but it can be done.

Creating New Relationships
With social media, it’s not about connecting with who you know that’s important - that’s the easy part. Developing new relationships is lot more challenging but unquestionably more rewarding when interacting with individuals, businesses, groups, and organizations on a professional level. 

I like to think that there is a road between Marketing and Business Development and Sales. Somedays, I just wear my Marketing hat, while other days I might start out in the Business Development land but end up in Sales city. But no matter where I start, online engagements help me travel between each.

How do you leverage online engagements to improve your sales strategies?