Wednesday, April 2, 2014

Spring Clean Your Marketing!

Springtime! While you're opening the windows, tightening the clothesline, and preparing the mop water, it's also a great time to clean up the cobwebs around your personal and business marketing strategies.

For many businesses, this time of year marks the end of a first quarter. As results are reviewed, it's also an ideal time to review and adjust your Marketing Plan. Here are just a few questions to consider:

  • Did the the marketing strategies help achieve the desired business goals? Finding the ROI in marketing is as critical to review as sales and profit reviews.
  • What strategies and activities need to be reconsidered or revised? Avoid the 'this is the way we've always done it' mindset and change the way the you do business
  • Are there new or additional marketing strategies to integrate? Marketing, like every other piece of a business model, is a process of continuous improvement.
  • Do staff & coworkers fully leverage social media? Encouraging others to engage is as important as ensuring content is relevant
This chore is equally important for your personal marketing deployment. Among other questions, ask yourself:
  • When was the last time I updated my social media personal profiles? Freshen up your online appearance and discover yourself all over again
  • Do I need to add or remove any personal connections? Keep or find the connections that add value to personal & career ambitions. Moreover, clicking 'Remove' is more meaningful than clicking 'Hide'.
  • Am I making the most of my online interactions? Remember: social media is about sharing, so . . . share
  • What platforms do I need to be more active on? Connecting across the social media universe is always better than only engaging on Linkedin.
Marketing defines us. It is a reflection of our personal endeavors and our professional engagements. So while you're finding the time to clean up the other parts of your life and business, why not take a moment to spring clean your marketing strategies?