Marketing all starts with you. You are the "who" and the "what" when people think of your business. You know "where" you want your business to go and "how" to get there. And, "when" you get down to it, you are your business’ best marketing resource!
Exploring all of the marketing options today may seem a formidable task, but there are some concepts that seem to rise to the top. As of 2013 (and looking into 2014), a lot of these trends revolve around:
If these particular trends tell us anything, it’s that we live in the digital landscape - at home, at work, and on the go. A good question for any business, organization, or cause then becomes:
What is the impact of life on the digital landscape?
The overall impact of marketing touches everyone, every day. Whether it’s a student opening a laptop for class, a sales person demonstrating their products on a tablet, or a busy mom demonstrating to her kiddo how she manages shopping on her smartphone with an app, the potential touch points for marketing are everywhere.
Still, each impactful marketing moment is both utilized and perceived differently by the individual versus a more collaborative, if not complete, whole. These marketing moments aren’t just good for promoting your business, they create a social good.
By sharing, individuals become better innovators and thought leaders, businesses collaborate more often, and markets come together as communities. And all of this creates a global social good in which industries work together to change the world.
So, are you ready to get started?