Thursday, November 14, 2013

Where Does Marketing Begin?




Whether you are a solopreneur, a start-up team with a new innovative concept, an existing business looking to revamp its business model, or an industry specific non-profit organization:


Marketing begins with the individual. Marketing is as much about the individual as it is about the collective whole. It all begins with ownership and executive leadership and touches every staff person, subcontractor, supplier, and, ultimately, customer.


Marketing requires planning. No matter the size of the business or organization, having a Marketing Plan is just as critical as a Business Plan. It is a supplemental piece that is a tool for monitoring & measuring Marketing both internally and externally.


Having a separate Social Media Marketing Plan can be a good supplemental component of the Marketing Plan.


Marketing weaves itself throughout every business, market, & industry. From Advertising & Business Development through Sales & Customer Service, Marketing plays a huge part of business growth. It touches each and every employee, customer, and business relation with satisfaction at the root of success.


Marketing is a process of Continuous Improvement. Just as a Business Plan sets long term goals that takes into consideration our ever-evolving world, so must the Marketing Strategies. It’s not enough to adopt in business, you have to adapt.


Do you want to be seen (or have your business seen) as an innovator, an adopter, or a laggard. This will impact your business growth as you are viewed through the lens of the customer’s, employee’s, and public’s perception.


The Takeaway: Marketing is responsible for breathing life and changing the direction of how every person, business, and organization grows.


The impact of technology and innovation changes too rapidly for anyone to boast a solid solution to Marketing know-how. The best anyone can offer for marketing solutions guidance is an outline of where marketing is today and, more importantly, to encourage you to always ask:

Where is marketing going tomorrow?