Wednesday, July 24, 2013

Better Marketing Through Change

In Marketing, if you're not changing everyday, you're failing yourself and the business or organization you represent. Marketing is about sharing, internally and externally, to help your business grow. And the best way to share is to adapt and change with the ever-evolving Marketing landscape.

This type of change might seem expensive or daunting to think about with everything that's out there (and on the horizon). However, changing with Marketing trends in today's business climate is not only necessary but also unavoidable. Adopting newer technological tools & resources will help ensure Marketing success by:

  • Streamlining employee happiness, nurturing the desire to stay and grow with the business or organization.
  • Providing worthwhile resources for all employees to better the overall business model, processes, and practices.
  • Letting the customer know you care about the products and / or services you provide and that you are leveraging all of the Marketing resources you can to better their experience.
So how do you stay on the cutting edge of marketing yourself and your business or organization? Here are just a few ideas:

Be an innovator. Be on the innovative and early adoptive side of technology to help gain market share. Be the person, be the business, that represents the best of what's out there and shares in the effort of what is yet to come to make the market better.

Stay in tune with Marketing trends. Read daily about Marketing trends and write about your take on incorporating newer Marketing tools and resources as they relate to your market or industry. When was the last time you commented or shared a blog or news story that had nothing to do with your market or wrote a white paper that has everything to do with your industry?

Be a beta user. You don't have to take on every new Marketing resource out there. There isn't one perfect CRM (Customer Relationship Management) resource or smartphone or tablet that fits every business in every market in every industry. But there's no harm or misspent time in being a beta tester of multiple options to see which one(s) fit you best.

Change is not a burden; it's a gateway to our future. What technological tools and Marketing resources do you find most useful today and which ones are you excited about integrating tomorrow?