Friday, September 7, 2012

Tech vs Tech and the Effect on Innovative Thoughts

With so much information online, funneling through news, blogs, and social media, it amazes me that any one person in any given industry can stay caught up with innovative changes, much more ahead of the game.  But does this saturation of news and opinions have a negative impact on how even an average person perceives & discusses technology and innovation?

Recently, I listened to a speaker discuss moving beyond cookie cutter blogs and ideas.  In one of his slides, the speaker compared a Verizon commercial to an Apple commercial.  The general idea was to describe the power of words and pictures over an audience.  This was not necessarily an apples to apples comparison (no pun intended . . . ok maybe a little one).  
A commercial comparing Apple to Google's Android technology would have been a far fairer comparison considering that Verizon sells models from both companies.  And, even then, it's not about Apple being better than Google or vice versa.  I find it ridiculous when people do this.  Both companies are awesome and are making tremendous strides to show us all of the wonderful,innovative places technology can take us.

When a company starts to place its business and financial well-being ahead of its innovative practices and passion to explore ways to improve human lives, then they start to struggle.  Microsoft and facebook have done bang up jobs of this in the last few years.

Ultimately, though, it's not about Android being better than Apple or Google better than Microsoft.  It's about humanity shedding itself of its competitive nature in business to help keep technology evolving.